Use whitepapers as gated content to capture leads
Content
Hook your audience by offering a valuable whitepaper in exchange for their contact info. It’s a smart way to gather high-quality leads, but creating engaging, in-depth content takes effort. Plus, you’ll need to entice folks to actually download it with compelling marketing. The upside? It’s a great trust-builder and showcases your expertise.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AWeber | AWeber is a leading email marketing platform designed to streamline c… |
Paid Only
|
Moderate
|
| ActiveCampaign | ActiveCampaign is a comprehensive marketing automation tool designed … |
Paid Only
from $29.00/mo
|
Moderate
|
| Constant Contact | Constant Contact is a robust marketing tool designed to empower busin… |
Paid Only
|
Moderate
|
| ConvertKit | ConvertKit is an advanced email marketing platform designed specifica… |
Paid Only
from $29.00/mo
|
Moderate
|
| Drip | Drip is a sophisticated marketing automation platform designed to enh… |
Paid Only
from $39.00/mo
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Middle-Income Earners | Middle-Income Earners represent a crucial segment of the consumer mar… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
| Training Course | The Training Course is an educational program aimed at enhancing prof… |
Sectors
| Name | Description |
|---|---|
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
| Legal Services | The Legal Services sector encompasses a wide array of services includ… |
Strategy
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
| Research and Whitepaper Strategy | Creating detailed, authoritative documents to showcase expertise and … |
Technologies
| Name | Description |
|---|---|
| Email Marketing & CRM |
Channel
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
Quick Facts
Channel
Content
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
Pros
- Highly targeted leads - Attracts users who are genuinely interested in your subject matter, leading to higher quality leads.
- Showcases expertise - Provides an opportunity to demonstrate industry knowledge, positioning your company as an authority.
- Builds trust - Offering valuable content for free helps to build trust and credibility with your audience.
- Data collection - Captures detailed information about prospects, which can be valuable for future marketing efforts.
- Segmented marketing - Enables you to segment your audience based on interests and tailor future communications effectively.
- Long shelf life - Content like whitepapers can remain relevant and valuable over an extended period.
- Nurtures leads - Serves as a starting point for nurturing leads through email campaigns and other targeted marketing activities.
Cons
- Content creation effort - Developing comprehensive and valuable whitepapers requires significant time and resources.
- User resistance - Some prospects may be reluctant to provide their information, reducing the potential lead pool.
- Promotion needed - Requires a solid promotional strategy to drive traffic and downloads.
- Follow-up process - Needs an effective follow-up strategy to convert leads into customers.
- Competitive landscape - Many businesses use this tactic, making it harder to stand out.
- Measurement challenges - Tracking the effectiveness and ROI can sometimes be difficult.
- Gate friction - The barrier of gate forms may drive some users away, impacting overall reach and engagement.