Use Yahoo Localworks for local SEO and increased visibility
Search Engines
Yahoo Localworks helps local businesses get found online. It’s great for increasing your local SEO and online visibility without needing to be an SEO pro. However, it involves a financial commitment and may require time to see significant results.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Yahoo Native Ads Manager | Yahoo Native Ads Manager empowers marketing professionals with an adv… |
Paid Only
|
Moderate
|
| Yahoo Search Ads Manager | Yahoo Search Ads Manager is a robust tool designed to optimize advert… |
Paid Only
|
Moderate
|
| Yahoo Sponsored Mail Tool | The Yahoo Sponsored Mail Tool is a sophisticated marketing solution d… |
Paid Only
|
Moderate
|
| Yahoo Video Ads Platform | The Yahoo Video Ads Platform is a robust tool designed to amplify bra… |
Paid Only
|
Moderate
|
| Yext | Yext is a leading digital knowledge management platform that empowers… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Homeowners | Homeowners are a crucial demographic characterized by their investmen… |
| Professionals | Professionals are a diverse group typically aged 25 to 55, marked by … |
| Renters | Renters are a diverse demographic characterized by mobility, flexibil… |
| Small Business Owners | Small Business Owners are a vital demographic characterized by their … |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Construction | The Construction sector is a cornerstone of global economic developme… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Sub-strategy
| Name | Description |
|---|---|
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Reputation Management Strategy | Monitoring and influencing how your brand is perceived online and off… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Channel-Specific Strategy | Focusing marketing efforts on one specific channel to maximize its po… |
| Cross-Channel Campaign Strategy | Coordinating marketing efforts across multiple channels to create a u… |
Technologies
| Name | Description |
|---|---|
| Search Engine Optimisation (SEO) |
Channel
| Name | Description |
|---|---|
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Sub-channel
| Name | Description |
|---|---|
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
Quick Facts
Channel
Search Engines
Advertising Type
Search
Company
Yahoo
Platform
Yahoo Advertising
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Paid
Pros
- Increases local visibility for businesses which helps attract more local customers.
- Improves online accuracy by managing your business’s online information across multiple platforms.
- Easy to use even for those not familiar with SEO and digital marketing.
- Offers reporting features that provide insights into how your business listings are performing.
- Saves time by allowing you to update information on multiple listings from one place.
- Helps build credibility by ensuring consistent and correct information across all platforms.
- Supports various business types including restaurants, gyms, retail stores, and more.
Cons
- Paid service that might not be affordable for all small businesses.
- Takes time to see significant improvements in local SEO and visibility.
- Management of listings can be complex if you have multiple business locations.
- Limited customization options for business listings.
- Dependent on Yahoo’s accuracy of information distribution to all directories.
- Potential for inconsistent results across different locations and directories.
- Requires continual updates to keep the information relevant and accurate.