Use YouTube playlists to organise content and increase watch time
Content
Creating YouTube playlists helps keep your content organized and encourages viewers to watch more videos. While this can improve brand awareness and audience retention, it may require consistent content updates and management.
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Channel
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| Content | Content marketing is all about creating and sharing valuable content … |
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Quick Facts
Channel
Content
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Improves user engagement as it keeps viewers on the platform longer.
- Increases watch time by automatically playing next videos, which can be beneficial for algorithm ranking.
- Organizes content making it easier for viewers to consume related videos.
- Enhances brand reputation by presenting well-structured and thought-out content.
- Cost-effective since using YouTube playlists is free.
- Facilitates content discovery by grouping similar videos together, helping viewers find what they’re interested in.
- Supports SEO efforts by allowing the use of keywords in playlist titles and descriptions.
Cons
- Time-consuming to manage as playlists require regular updates to stay relevant and engaging.
- Limited customization options compared to other platforms.
- Dependent on YouTube’s algorithm which may not always favor all creators equally.
- Competition with a vast number of playlists available, standing out can be challenging.
- Advertisements may deter some viewers if they appear too frequently.
- Quality control required to ensure all videos in the playlist are relevant and high-quality.
- Analytical limitations as YouTube’s analytics for playlists are not as robust as individual video analytics.