Utilise eBay’s Markdown Manager for sales and promotions
Marketplaces
By using eBay’s Markdown Manager, you can easily schedule promotions and discounts on your listings. It’s great for boosting sales but does come with a fee for some features. Ideal for retail and e-commerce businesses looking to move inventory faster and keep customers happy.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| eBay API for Marketing and Advertising | The eBay API for Marketing and Advertising is designed to empower mar… |
Paid Only
|
Moderate
|
| eBay Ads Manager | eBay Ads Manager is a robust advertising tool designed to optimize ma… |
Paid Only
|
Moderate
|
| eBay Analytics and Insights Tool | The eBay Analytics and Insights Tool empowers marketers with actionab… |
Paid Only
|
Moderate
|
| eBay Bulk Listing and Editing Tool | The 'eBay Bulk Listing and Editing Tool' streamlines the process of m… |
Paid Only
|
Moderate
|
| eBay Coupons and Discounts Manager | The 'eBay Coupons and Discounts Manager' is a sophisticated tool desi… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Hobbyists | Hobbyists are a diverse demographic, united by passionate engagement … |
Promotes
| Name | Description |
|---|---|
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Pricing Strategies | Setting the right price involves balancing profitability and customer… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Sub-strategy
| Name | Description |
|---|---|
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Market Penetration Strategy | Increasing market share for existing products through tactics like co… |
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract custom… |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates a… |
Technologies
| Name | Description |
|---|---|
| Ecommerce Platforms & Marketplaces |
Channel
| Name | Description |
|---|---|
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
Sub-channel
| Name | Description |
|---|---|
| eBay | eBay is a popular online marketplace where businesses and individuals… |
Quick Facts
Channel
Marketplaces
Advertising Type
Display
Company
eBay
Platform
eBay Ads
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Convenient scheduling allows you to set up promotions in advance, saving you time and effort.
- Boosts visibility by making your listings more attractive to potential buyers with discounted prices.
- Drives sales quickly, particularly for slow-moving inventory that needs a push.
- Flexible options let you choose the discount levels and duration of the promotion.
- Enhances customer satisfaction by offering them deals and discounts they appreciate.
- Increases customer retention by encouraging repeat purchases from your store.
- Integrates seamlessly with your existing eBay listings, making it user-friendly.
Cons
- Incurs additional costs as some premium features may require a fee.
- Limited to eBay meaning it doesn’t help if you’re selling on other platforms.
- Potential devaluation of products if discounts are too frequent.
- Competitive pressure as other sellers may also run promotions, diluting the effect.
- Requires monitoring to ensure promotions are running as planned and effectively.
- Complex setup for large inventories with multiple items to manage.
- Dependency on eBay’s policies which may change over time and impact your strategies.