Utilise influencer marketing to promote new product lines
Social Media
Influencer marketing can give your new product lines a big boost by leveraging trusted voices in your industry. It’s great for instant brand recognition and reaching new audiences. But it can be costly and time-consuming to manage.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Klear | Klear is a sophisticated influencer marketing platform designed to el… |
Paid Only
|
Moderate
|
| Upfluence | Upfluence is a comprehensive influencer marketing platform designed t… |
Paid Only
|
Moderate
|
| Vamp | Vamp is a sophisticated influencer marketing platform designed to ele… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Product Launch | A product launch is a strategic marketing objective designed to intro… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Health and Fitness Enthusiasts | Health and Fitness Enthusiasts are a vibrant demographic, defined by … |
| Men | Men represent a diverse demographic with varying interests and life s… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Healthcare | The Healthcare sector is a critical pillar of the global economy, enc… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Information Technology | The Information Technology (IT) sector is integral to the global econ… |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Product Marketing Strategies | Promoting a product involves highlighting its benefits, targeting the… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
| Brand Activation Strategy | Creating interactive experiences to engage customers and bring your b… |
Technologies
| Name | Description |
|---|---|
| Social Media Management |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Blogs | Blogs are a versatile way to connect with your audience by sharing va… |
| Podcasts | Podcasts have become a popular way to reach niche audiences with enga… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- Instant credibility with your target audience by associating with trusted influencers.
- Highly targeted reach because influencers’ followers are usually interested in your product niche.
- Increased engagement on social media platforms where influencers have a strong presence.
- Boosts SEO through shared links and increased social activity.
- Versatile content options, from unboxing videos to reviews.
- Valuable user-generated content that can be repurposed.
- Opportunity for real-time feedback and direct interaction with potential customers.
Cons
- High costs due to influencer fees, especially with well-known personalities.
- Time-consuming to find the right influencers and manage relationships.
- Variable ROI, as influencer effectiveness can be unpredictable.
- Potential for brand risk if the influencer gets into controversy.
- Limited control over the content once it’s in the influencer’s hands.
- Follower fraud can lead to wasted budget on fake engagement.
- Challenging to measure success directly, making it hard to quantify the exact ROI.