Utilise local influencers to build trust in new markets

Social Media

Build trust with local influencers who can connect with their community in a genuine way. This approach can boost your brand’s visibility and credibility, although it might not be the cheapest option out there.

Tools

Name Description Pricing Ease of Use
AspireIQ AspireIQ is an advanced influencer marketing platform that empowers b…
Paid Only
Moderate
Grin Grin is a cutting-edge influencer marketing platform that empowers br…
Paid Only
Moderate
Heepsy Heepsy is a powerful influencer marketing platform designed to stream…
Paid Only
Moderate
Influencity Influencity is a comprehensive influencer marketing platform designed…
Paid Only
Moderate
Klear Klear is a sophisticated influencer marketing platform designed to el…
Paid Only
Moderate
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Demographics

Name Description
Entrepreneurs Entrepreneurs are typically characterized by their innovation, risk-t…
Ethnic Minorities Ethnic minorities are a diverse demographic group characterized by a …
Gen Z Generation Z, born between 1997 and 2012, is a cohort characterized b…
LGBTQ+ Community The LGBTQ+ community is a dynamic and diverse demographic group defin…
Millennials Millennials, or Generation Y, are individuals born between 1981 and 1…
»

Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Cause Cause is an initiative that addresses social, environmental, or econo…
Event The 'Event' is a strategic platform that enables marketers to connect…
Physical Product The Physical Product represents a tangible good that marketers have t…
Service The 'Service' is an innovative solution tailored to address current c…

Sectors

Name Description
Arts and Entertainment The Arts and Entertainment sector is a dynamic industry encompassing …
Food and Beverage The Food and Beverage sector is a vital part of the global economy, e…
Healthcare The Healthcare sector is a critical pillar of the global economy, enc…
Hospitality and Leisure The Hospitality and Leisure sector encompasses hotels, restaurants, t…
Retail The Retail sector is a dynamic industry focused on the sale of goods …

Strategy

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
Market Expansion Strategies Growing your business by entering new markets involves research, adap…

Sub-strategy

Name Description
Brand Awareness Strategy Building a brand awareness strategy means getting your brand noticed …
Brand Positioning Strategy Creating a brand positioning strategy means defining how you want you…
Reputation Management Strategy Monitoring and influencing how your brand is perceived online and off…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Influencer Event Strategy Hosting events where influencers experience and promote your brand in…
»

Technologies

Name Description
Social Media Management

Channel

Name Description
Social Media Social media platforms let you connect with your audience, share cont…

Sub-channel

Name Description
YouTube YouTube is an online platform where you can upload and view videos on…
Facebook Market on one of the most popular social media platforms. Great for t…
Instagram a visual-driven platform that's great for sharing photos and videos t…
Snapchat Snapchat is a fun and dynamic social media platform where you can rea…
Social Media Ads Ads on popular social media platforms help brands engage their target…
»

Quick Facts

Channel

Social Media

Advertising Type

Social

Difficulty Level

Intermediate

Estimated Cost

Medium

Time to Impact

Short (Weeks)

Tags

B2C
Paid

Pros

  • Authenticity: Influencers bring a personal touch, making the brand feel more relatable and trustworthy.
  • Wide Reach: Influencers usually have a large following, which can help in gaining widespread visibility.
  • Targeted Audience: Local influencers can effectively reach and engage a specific local audience.
  • Content Creation: Influencers often create high-quality content, saving the brand time and resources.
  • Social Proof: When a trusted influencer endorses a brand, it adds a layer of credibility and authenticity.
  • Engagement: Influencers typically see higher engagement rates compared to traditional advertising methods.
  • Flexibility: Campaigns with influencers can be easily adjusted to meet changing needs and trends.

Cons

  • Cost: Partnering with high-profile influencers can be expensive.
  • Consistency: Influencer’s personal brand and actions can impact perception of your brand positively or negatively.
  • Saturation: Consumers might be becoming wary of influencer marketing tactics.
  • Measurement: It can be challenging to accurately measure ROI from influencer campaigns.
  • Brand Fit: Not all influencers will align well with your brand values and image.
  • Control: Less control over the influencer’s content and messaging.
  • Contractual Obligations: Complicated contracts and expectations can arise when working with influencers.