Utilise PR to manage public perception and gain media coverage
PR
PR is a savvy way to manage your public image and get media coverage. While it can create tremendous trust and enhance your brand reputation, it’s sometimes tricky to control the narrative and results aren’t always immediate.
Objectives
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Promotes
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Strategy
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Sub-strategy
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Technologies
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Channel
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| PR | Public Relations (PR) focuses on building and maintaining a positive … |
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Quick Facts
Channel
PR
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Reach a wide audience quickly. Media exposure can help you reach large audiences almost instantaneously, which is beneficial for brand awareness and reputation management.
- Cost-effective compared to paid advertising. PR often costs less than traditional paid advertising, making it suitable for businesses with limited budgets.
- Builds credibility and trust. Media coverage can provide third-party validation, which enhances the trustworthiness of your brand.
- Helps in crisis management. PR can be an effective tool for managing and mitigating fallout during a company crisis.
- Supports SEO efforts. Positive media coverage can lead to backlinks from reputable sites, which boosts your search engine rankings.
- Enhances brand reputation. Consistent media coverage helps solidify your brand’s reputation over time, positioning you as an industry leader.
- Great for product launches and events. PR is highly effective for promoting specific events or new product launches, capturing immediate public interest.
Cons
- Results can be unpredictable. Unlike paid advertising, PR does not guarantee results, and the outcomes can be uncertain.
- Time-consuming. Crafting press releases, building media relationships, and pitching stories can be labor-intensive and time-consuming.
- Narrative control issues. Once a story is out, there’s limited control over how it’s interpreted or further reported.
- Measurement difficulties. It’s often challenging to measure the direct impact of PR efforts on sales or other business metrics.
- Media coverage is not guaranteed. Getting press coverage is not always guaranteed, no matter how newsworthy you believe your story is.
- Potential for negative press. Unfavorable coverage can sometimes arise, which could harm your brand more than help it.
- Requires skilled professionals. Effective PR often requires specialized skills and experience, which might necessitate hiring experts or agencies.