Utilise press releases and media outreach to announce new positioning
PR
Press releases and media outreach are a great way to share your new brand positioning with the world. They help enhance your brand’s reputation and build trust, but getting media coverage can be tough. Keeping your message clear and newsworthy demands effort.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Agility PR Solutions | Agility PR Solutions offers cutting-edge tools for public relations p… |
Paid Only
|
Moderate
|
| Cision | Cision is a comprehensive marketing tool designed to enhance brand aw… |
Paid Only
|
Moderate
|
| Critical Mention | Critical Mention is a leading media monitoring and analytics platform… |
Paid Only
|
Moderate
|
| Meltwater | Meltwater is a comprehensive media intelligence platform designed for… |
Paid Only
|
Moderate
|
| Newswire | Newswire is a comprehensive marketing tool designed to enhance brand … |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Entrepreneurs | Entrepreneurs are typically characterized by their innovation, risk-t… |
| Gen X | |
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| High-Income Earners | High-Income Earners are characterized by their significant financial … |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Cause | Cause is an initiative that addresses social, environmental, or econo… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Sectors
| Name | Description |
|---|---|
| Aerospace and Defense | The Aerospace and Defense sector encompasses the development and manu… |
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Communication | The Communication sector encompasses a broad array of services and te… |
| Education | The Education sector encompasses institutions such as schools, colleg… |
| Financial Services | The Financial Services sector is a vital part of the global economy, … |
Strategy
| Name | Description |
|---|---|
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Rebranding Strategy | Revamping your brand's image and messaging, a rebranding strategy hel… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Crisis Communication Strategy | Responding effectively to negative events to protect your brand's rep… |
Technologies
| Name | Description |
|---|---|
| Public Relations & Media Outreach |
Channel
| Name | Description |
|---|---|
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
Sub-channel
| Name | Description |
|---|---|
| Media Relations | Media relations help you build a positive public image by getting you… |
| Press Releases | Press releases are official statements issued to media outlets, desig… |
| Magazines | Magazines are a unique way to reach targeted audiences through engagi… |
| Newspapers | Newspapers offer a tangible way to reach a wide, often loyal audience… |
| AM/FM Radio | Perfect for local businesses wanting to reach a wide audience, AM/FM … |
Quick Facts
Channel
PR
Advertising Type
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2B
B2C
Pros
- Builds trust by sharing your new positioning with reputable media outlets, which can help reinforce your brand’s credibility.
- Increases visibility and public awareness, making it easier for people to understand your new positioning and how it benefits them.
- Cost-effective compared to many other marketing tactics, offering potential high returns for relatively low investment.
- Reaches a wide audience, especially if picked up by major news outlets or industry-specific media.
- Boosts SEO, as having reputable sites link to your announcement can improve your search engine rankings.
- Establishes thought leadership by presenting your brand as an innovator or leader in your industry.
- Versatile content that can be shared across multiple channels, including social media, blogs, and email newsletters.
Cons
- Media coverage isn’t guaranteed, making it a risky tactic if you don’t have established media connections.
- Time-consuming, as it requires significant effort in crafting a compelling message and reaching out to media outlets.
- Potential backlash if the announcement is not well-received, which could negatively impact your brand’s reputation.
- Limited control over how the media interprets and presents your message.
- Short-lived impact, as news stories can quickly become outdated.
- Competitive space, with many brands vying for media attention, making it hard to stand out.
- Resource-intensive for small businesses that may not have dedicated PR teams or the budget to hire one.