Utilise Snap Originals to showcase unique brand stories
Social Media
Showcase unique brand stories with Snap Originals to connect with younger audiences. Create engaging, visually appealing content that boosts brand awareness but requires budget and creative effort.
Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Snap Story Ads Manager | Snap Story Ads Manager is a sophisticated tool designed to optimize a… |
Paid Only
|
Moderate
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Demographics
| Name | Description |
|---|---|
| Gen Z | Generation Z, born between 1997 and 2012, is a cohort characterized b… |
| Millennials | Millennials, or Generation Y, are individuals born between 1981 and 1… |
| Students | Students are a vibrant and evolving demographic, primarily aged 16-24… |
| Tech Enthusiasts | Tech Enthusiasts are a dynamic demographic known for their passion fo… |
| Teenagers | Teenagers, aged 13 to 19, are a dynamic demographic defined by their … |
Promotes
Sectors
| Name | Description |
|---|---|
| Arts and Entertainment | The Arts and Entertainment sector is a dynamic industry encompassing … |
| Food and Beverage | The Food and Beverage sector is a vital part of the global economy, e… |
| Hospitality and Leisure | The Hospitality and Leisure sector encompasses hotels, restaurants, t… |
| Retail | The Retail sector is a dynamic industry focused on the sale of goods … |
Strategy
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Experiential Marketing Strategies | Creating immersive experiences helps connect customers with your bran… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
Sub-strategy
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Brand Positioning Strategy | Creating a brand positioning strategy means defining how you want you… |
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Technologies
| Name | Description |
|---|---|
| Social Media Management |
Channel
| Name | Description |
|---|---|
| Social Media | Social media platforms let you connect with your audience, share cont… |
Sub-channel
| Name | Description |
|---|---|
| Snapchat | Snapchat is a fun and dynamic social media platform where you can rea… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Quick Facts
Channel
Social Media
Advertising Type
Social
Company
Snap
Platform
Snapchat Ads
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Tags
B2C
Paid
Pros
- High Engagement: Using Snap Originals, you can create highly engaging content that grabs the audience’s attention and keeps them interested.- Brand Recall: Creating unique and memorable stories helps in increasing brand recall among the target audience.- Younger Audience: It allows you to reach a younger, tech-savvy audience that is more inclined towards innovative content.- Visual Appeal: The platform supports high-quality visuals, making your brand stories visually appealing and memorable.- Enhance Reputation: Showcasing socially responsible and authentic stories can enhance your brand’s reputation.- Versatile Content: You can experiment with various forms of storytelling, including behind-the-scenes looks, interviews, and more.- Data Insights: The platform offers robust analytics to gauge the performance of your content, helping you refine your strategy.
Cons
- Budget: Creating high-quality, engaging stories often requires a significant budget.- Creative Effort: Coming up with unique and appealing story ideas can be creatively taxing.- Platform Dependency: Relying heavily on a single platform for showcasing content can be risky if platform policies change.- Limited Audience: The audience might be limited to primarily younger demographics, which may not be suitable for all brands.- Time-Consuming: The entire process from conception to execution and monitoring can be time-consuming.- Competitive: The platform is saturated with brands trying to capture attention, making it competitive.- Ad Fatigue: There’s a risk of ad fatigue among users, leading to diminishing returns.