99designs

For Content, Display Advertising, Email, PR, Social Media

99designs is a leading platform connecting businesses with talented freelance designers to create stunning visual content. It specializes in facilitating design contests, allowing marketers to choose from a diverse array of proposals tailored to their brand needs. Key features include a vast community of designers, customizable design categories, and a user-friendly interface. This tool supports marketing activities such as brand awareness, customer acquisition, and product launches through channels like social media, email, and display advertising. With strategies focused on brand, content, and digital marketing, 99designs empowers marketers to enhance brand reputation and foster trust and loyalty among audiences.

Related Marketing Tactics

Name Description Difficulty Cost
Continuously research and adopt innovative packaging solutions Keep your packaging game strong by constantly exploring new and innov…
Intermediate
Medium
Create engaging and visually appealing ad creatives Crafting eye-catching and engaging ad creatives makes your brand stan…
Intermediate
Medium
Create eye-catching flyer designs with clear messaging Designing attractive flyers with clear messages can effectively grab …
Intermediate
Medium
Design an attractive, interactive booth to draw attendees Drawing a crowd with an attractive, interactive booth at events sound…
Intermediate
Medium
Design attractive, eye-catching displays for in-store placement Create visually striking and well-designed displays to capture custom…
Intermediate
Medium
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Objectives

Name Description
Brand Awareness Brand awareness is the marketing objective of increasing a brand's vi…
Customer Acquisition Customer Acquisition is the process of attracting and converting new …
Enhance Brand Reputation Enhancing brand reputation involves cultivating a favorable perceptio…
Lead Generation Lead generation is a vital marketing objective that focuses on identi…
Product Launch A product launch is a strategic marketing objective designed to intro…
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Related Promotes

Name Description
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
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Related Channels

Name Description
Content Content marketing is all about creating and sharing valuable content …
Display Advertising Display advertising uses visual ads on websites and apps to capture a…
Email Email marketing is a versatile tool for reaching both businesses and …
PR Public Relations (PR) focuses on building and maintaining a positive …
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
Blogs Blogs are a versatile way to connect with your audience by sharing va…
Podcasts Podcasts have become a popular way to reach niche audiences with enga…
YouTube YouTube is an online platform where you can upload and view videos on…
Banner Ads Banner ads are eye-catching visual advertisements displayed on websit…
Google Display Network Google Display Network helps you reach a wide audience with visually …
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Related Strategies

Name Description
Brand Marketing Strategies Building a brand's identity involves creating a unique image that con…
Content Marketing Strategies Creating valuable content attracts and engages customers, building tr…
Customer Acquisition Strategies Attracting new customers involves various tactics like ads, social me…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Influencer Marketing Strategies Partnering with influencers helps you reach their followers, boosting…
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Related Sub-strategies

Name Description
SEO Strategy Improving your website to rank higher in search results, an SEO strat…
Social Media Strategy Creating and sharing content on social media platforms to engage with…
Brand Activation Strategy Creating interactive experiences to engage customers and bring your b…
Product Launch Strategy Introducing a new product to the market with a strategic plan to crea…
User-Generated Content Strategy Encouraging customers to create and share content about your brand. T…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C
Paid

Pros

  • Offers a wide range of design options
  • Facilitates cost-effective design contests
  • Connects with a vast community of designers
  • Enables brand-specific design customization
  • Streamlines project management with an intuitive interface
  • Supports diverse marketing strategies and channels

Cons

  • Limited direct communication with designers
  • Higher costs for premium design packages
  • Complex projects may require additional tools
  • Limited revisions in lower-tier packages
  • No in-house design team collaboration
  • Varying quality among freelance designers