Airship

For Email, Mobile, Social Media

Airship is a leading customer engagement platform that empowers marketing professionals to enhance customer satisfaction, engagement, and retention. It offers robust tools for executing data-driven marketing strategies across multiple channels, including email, mobile, and social media. Key features include advanced segmentation, personalized messaging, real-time automation, and analytics. Airship supports a wide range of marketing activities such as customer retention, loyalty and rewards programs, and multichannel marketing strategies. By leveraging its capabilities, marketers can build trust and loyalty, optimize communication, and achieve measurable results. Airship stands out for its ability to deliver precise, timely interactions that resonate with target audiences.

Related Marketing Tactics

Name Description Difficulty Cost
A/B test notification copy and timing for optimal results Trying different notification texts and sending times helps you find …
Intermediate
Medium
Develop a mobile app to enhance the omnichannel experience Creating a mobile app can amplify your brand's reach while offering a…
Intermediate
Medium
Encourage user feedback through interactive notifications Get users involved by sending them notifications that encourage feedb…
Intermediate
Medium
Implement a push notification strategy to alert subscribers of new content Use push notifications to keep subscribers in the loop about new cont…
Intermediate
Medium
Integrate the loyalty programme with mobile apps for easy access and tracking Make it super easy for customers to track and redeem their rewards th…
Intermediate
Medium
»

Objectives

Name Description
Customer Satisfaction Customer Satisfaction as a marketing objective focuses on understandi…
Engagement Engagement in marketing refers to the interactions between a brand an…
Retention Retention in marketing focuses on keeping existing customers engaged …
Trust and Loyalty Trust and loyalty are crucial marketing objectives that underpin long…

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Mobile App The mobile app is a dynamic digital tool that marketers utilize to ef…
SaaS Software as a Service (SaaS) is a cloud-based service where instead o…

Related Channels

Name Description
Email Email marketing is a versatile tool for reaching both businesses and …
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
In-App Advertising In-app advertising leverages the time people spend on mobile apps to …
Mobile Apps Mobile apps are a powerful tool for reaching users on the go. They of…
Push Notifications Get your messages in front of users directly on their devices. They'r…
SMS Marketing SMS Marketing uses text messages to directly reach your customers' ph…

Related Strategies

Name Description
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Data-Driven Marketing Strategies Using data to guide marketing decisions helps target the right audien…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Loyalty and Rewards Strategies Encouraging repeat business through loyalty programs and rewards can …
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…

Related Sub-strategies

Name Description
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Customer Insights Strategy Understanding customer behavior and preferences to tailor your market…
Predictive Analytics Strategy Using data and algorithms to forecast future trends and behaviors, a …
Email Marketing Strategy Sending targeted emails to your audience to promote products, share u…
»

Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
Paid

Pros

  • Enhances customer engagement with real-time automation.
  • Delivers precise interactions through advanced segmentation.
  • Boosts customer loyalty via personalized messaging.
  • Optimizes multichannel strategies with robust analytics.
  • Facilitates data-driven decisions with in-depth insights.
  • Increases retention through targeted loyalty programs.

Cons

  • Limited integration with certain CRM systems.
  • Steep learning curve for new users.
  • High cost for premium features.
  • Limited customization in some messaging templates.
  • Occasional delays in real-time analytics.
  • Complex setup process for multichannel campaigns.