Appfigures
For Content, Email, Mobile, PR, Search Engines, Social Media
Appfigures is a robust analytics and insights platform designed to empower marketing professionals with comprehensive data on mobile app performance. It aggregates data from app stores, ad networks, and analytics platforms to provide a unified view of app metrics. Key features include app store optimization (ASO) insights, competitor analysis, and revenue tracking. Appfigures supports marketing activities such as customer acquisition and retention through data-driven strategies, enabling precise targeting and performance optimization. It caters to various channels, including mobile, email, content, and social media, facilitating multichannel marketing strategies. Appfigures is essential for marketers aiming to boost app installs, engagement, and sales.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Optimise app store listings with relevant keywords and descriptions | Boost your app's visibility by optimizing its app store listing with … |
Intermediate
|
Medium
|
| Regularly update the app with new features and improvements | Keeping your app fresh with new features and fixes shows users you ca… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| App Installs | The marketing objective 'App Installs' focuses on increasing the numb… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Search Engine Optimisation (SEO) |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
Related Sub-channels
| Name | Description |
|---|---|
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Social Media Ads | Ads on popular social media platforms help brands engage their target… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
| PPC Strategy | Pay-per-click (PPC) strategy involves paying for ads to appear in sea… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Quick Facts
Website
https://appfigures.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Provides comprehensive app performance analytics
- Offers detailed app store optimization insights
- Enables precise competitor analysis
- Tracks revenue across multiple ad networks
- Facilitates multichannel marketing strategies
- Empowers data-driven customer acquisition efforts
Cons
- Limited integration with non-mobile platforms
- Complex interface for beginners
- Higher learning curve for full utilization
- Limited free version functionality
- Data updates can be slow
- Pricing can be restrictive for small startups