CleverTap
For Email, Mobile, Social Media
CleverTap is a leading customer engagement and retention platform designed to help businesses enhance user experiences through personalized marketing strategies. It integrates seamlessly with multiple channels such as email, mobile, and social media, enabling marketers to execute comprehensive multichannel campaigns. Key features include advanced analytics, real-time engagement tracking, and AI-driven insights that support data-driven marketing strategies. CleverTap empowers marketers to implement effective customer retention and loyalty reward strategies, boosting customer satisfaction and trust. With its robust set of tools, CleverTap aids in achieving critical marketing objectives like customer acquisition, engagement, retention, and fostering long-term loyalty.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use customer data to identify and address common churn reasons | Identify why customers leave based on data, and fix those issues to k… |
Intermediate
|
Medium
|
| Use in-app messaging for personalised communication | Use in-app messaging to engage with your users directly within your a… |
Intermediate
|
Medium
|
| Use push notifications to engage users and drive retention | Push notifications can recapture your users' attention even after the… |
Intermediate
|
Medium
|
| Use rich media (images, videos) in notifications to increase engagement | Using rich media like images and videos in notifications makes them m… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Trust and Loyalty | Trust and loyalty are crucial marketing objectives that underpin long… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Email Marketing & CRM | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … | |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Drip Campaigns | Drip campaigns are a smart way to stay connected with your audience o… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Transactional Emails | Transactional emails are a reliable way to engage with customers thro… |
| In-App Advertising | In-app advertising leverages the time people spend on mobile apps to … |
Related Strategies
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
| Big Data Analytics Strategy | Using large amounts of data to understand customer behavior and impro… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
Quick Facts
Website
https://clevertap.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Paid
Pros
- Enhances user experience with personalized marketing.
- Empowers multichannel campaign execution seamlessly.
- Delivers AI-driven insights for data-driven decisions.
- Tracks real-time engagement for instant feedback.
- Supports effective customer retention strategies.
- Facilitates loyalty rewards to boost satisfaction.
Cons
- Steep learning curve for beginners.
- Limited customization in reporting features.
- Pricey for small businesses.
- Complex integration with non-standard tools.
- Occasional delays in real-time analytics.
- Limited offline campaign tracking capabilities.