Coupons.com
For Affiliates, Email, Mobile, Search Engines, Social Media
Coupons.com is a leading digital platform that empowers brands and retailers to enhance customer acquisition, engagement, and retention through targeted discount offers and promotions. It facilitates the creation and distribution of digital coupons across various channels, including affiliates, email, mobile, search engines, and social media. Marketing professionals utilize Coupons.com to execute multichannel marketing strategies, improve sales, and drive traffic. The platform supports customer acquisition, retention, and loyalty strategies by offering seamless integration with digital marketing tools and analytics. By leveraging its wide reach and data-driven insights, brands can optimize pricing strategies, build trust, and foster customer loyalty effectively.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Include coupons or special offers in newspaper ads | Including coupons or special offers in newspaper ads is a classic way… |
Intermediate
|
Medium
|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Use promotions strategically to attract price-sensitive customers | Special deals or discounts can grab the attention of those who are mi… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Affiliate & Partner Marketing | Affiliate & Partner Marketing technology is a strategic tool that ena… |
| Analytics & Data Tracking | |
| Ecommerce Platforms & Marketplaces | |
| Email Marketing & CRM |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
Related Channels
| Name | Description |
|---|---|
| Affiliates | Affiliates marketing is a cost-effective way to get others to promote… |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Affiliate Networks | Affiliate Networks connect businesses with affiliates to promote thei… |
| Direct Partnerships | Building relationships directly with other brands or businesses to pr… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| In-Store Promotions | In-store promotions are a traditional way to boost sales and brand aw… |
| Point-of-Sale (POS) Displays | Point-of-Sale (POS) Displays catch customers' attention right at the … |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Quick Facts
Website
https://www.coupons.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2C
Free
Pros
- Enhances customer acquisition through targeted discounts.
- Facilitates multichannel marketing with seamless integration.
- Boosts customer engagement via personalized offers.
- Increases sales by driving traffic with promotions.
- Optimizes pricing strategies through data-driven insights.
- Strengthens brand loyalty with consistent rewards.
Cons
- Complex integration with some CRM systems
- Limited analytics compared to dedicated tools
- High reliance on consumer adoption
- Potentially overwhelming for small businesses
- Can be costly for large-scale campaigns
- Learning curve for new users