Fresha
For Content, Email, Marketplaces, Mobile, Social Media
Fresha is an innovative marketing tool designed to streamline client management and enhance brand engagement for businesses in the beauty and wellness industry. It offers a comprehensive suite of features including appointment scheduling, automated reminders, and seamless payment processing, which collectively boost customer satisfaction and retention. Fresha supports marketing professionals in executing multichannel strategies across content, email, and social media to improve customer acquisition and loyalty. By facilitating easy integration with various marketplaces and mobile platforms, Fresha empowers marketers to enhance brand reputation and drive sales. Its robust tools enable targeted campaigns, fostering trust and long-term client relationships.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Run seasonal promotions to boost sales | Running seasonal promotions can give a temporary sales boost and attr… |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Related Technologies
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Marketplaces | Marketplaces are online platforms where you can sell a wide range of … |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Newsletters | Newsletters are an effective way to keep your audience informed and e… |
| Promotional Emails | Promotional emails are a direct way to reach customers with targeted … |
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
Related Strategies
| Name | Description |
|---|---|
| Customer Acquisition Strategies | Attracting new customers involves various tactics like ads, social me… |
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Loyalty Strategy | Encouraging repeat business through rewards, excellent service, and p… |
| Customer Support Strategy | Providing timely and effective assistance to customers through variou… |
| Email Marketing Strategy | Sending targeted emails to your audience to promote products, share u… |
| SEO Strategy | Improving your website to rank higher in search results, an SEO strat… |
Quick Facts
Website
https://www.fresha.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Free
Pros
- Streamlines appointment scheduling for increased efficiency
- Enhances engagement with automated reminders
- Boosts sales with seamless payment processing
- Strengthens brand through multichannel marketing
- Fosters loyalty with targeted campaigns
- Empowers integration with marketplaces and platforms
Cons
- Limited customization for appointment features
- Steep learning curve for new users
- Integration issues with certain CRMs
- Higher fees for processing payments
- Mobile app lacks advanced features
- Limited reporting and analytics tools