iZooto

For Mobile, Social Media

iZooto is a robust marketing tool that empowers businesses to engage, retain, and convert their audiences through web push notifications. With a focus on enhancing customer engagement, iZooto allows marketers to deliver personalized messages directly to users’ devices, driving increased traffic and sales. Key features include audience segmentation, automated notifications, and detailed analytics, all designed to optimize digital marketing strategies. Supporting multichannel and viral marketing efforts, iZooto is an invaluable asset for improving customer retention and reach across mobile and social media platforms. Its user-friendly interface and powerful capabilities make it essential for achieving comprehensive marketing goals.

Related Marketing Tactics

Name Description Difficulty Cost
Implement a push notification strategy to alert subscribers of new content Use push notifications to keep subscribers in the loop about new cont…
Intermediate
Medium
Implement a unified CRM to track customer interactions and preferences Set up a single CRM to see all your customer interactions in one plac…
Intermediate
Medium
Optimise for mobile to ensure content is accessible across devices Make your website and content mobile-friendly so that customers on an…
Intermediate
Medium
Run seasonal promotions to boost sales Running seasonal promotions can give a temporary sales boost and attr…
Intermediate
Medium
Utilise existing brand equity to introduce new products or services Take advantage of your brand's existing reputation to introduce new p…
Intermediate
Medium
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Objectives

Name Description
Engagement Engagement in marketing refers to the interactions between a brand an…
Reach Reach is a key marketing objective focused on maximizing the exposure…
Retention Retention in marketing focuses on keeping existing customers engaged …
Sales The marketing objective 'Sales' focuses on increasing revenue through…
Traffic Increasing website traffic is a fundamental marketing objective focus…

Related Technologies

Name Description
Advertising & Paid Media Advertising & Paid Media technology encompasses tools and platforms d…
Analytics & Data Tracking
Email Marketing & CRM
Social Media Management

Related Promotes

Name Description
App The 'App' is a cutting-edge digital platform crafted to enhance user …
Brand Brand represents the unique identity of a business, encompassing its …
Content Content is a fundamental element of contemporary marketing, encompass…
Digital Product A Digital Product refers to an intangible asset distributed in digita…
Event The 'Event' is a strategic platform that enables marketers to connect…
»

Related Channels

Name Description
Mobile Mobile marketing reaches people where they are, on their phones. It's…
Social Media Social media platforms let you connect with your audience, share cont…

Related Sub-channels

Name Description
In-App Advertising In-app advertising leverages the time people spend on mobile apps to …
Mobile Apps Mobile apps are a powerful tool for reaching users on the go. They of…
Push Notifications Get your messages in front of users directly on their devices. They'r…
SMS Marketing SMS Marketing uses text messages to directly reach your customers' ph…

Related Strategies

Name Description
Customer Retention Strategies Keeping customers loyal involves personalized communication, rewards,…
Digital Marketing Strategies Using online channels to reach customers can boost your visibility an…
Multichannel Marketing Strategies Reaching customers through multiple channels, like social media, emai…
Viral Marketing Strategies Creating shareable content that quickly spreads online can boost bran…

Related Sub-strategies

Name Description
Content Distribution Strategy Sharing your content through various channels to reach your audience,…
Lead Generation Strategy Attracting potential customers and capturing their interest through v…
Customer Feedback Strategy Gathering and analyzing customer feedback to improve products, servic…
Customer Loyalty Strategy Encouraging repeat business through rewards, excellent service, and p…
Email Marketing Strategy Sending targeted emails to your audience to promote products, share u…
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Quick Facts

Pricing Model

Paid Only

Free Trial

No

Ease of Use

Moderate

Setup Time

Hours

Tags

B2B
B2C

Pros

  • Enhances engagement with personalized notifications
  • Boosts retention through targeted messaging
  • Increases traffic via automated campaigns
  • Drives sales with strategic push notifications
  • Optimizes reach across mobile and social media
  • Simplifies analytics with detailed insights

Cons

  • Limited integration with certain third-party tools
  • Learning curve for advanced features
  • Potential for user notification fatigue
  • Pricing can be high for small businesses
  • Customization options may be limited
  • Occasional delays in notification delivery