Lamar
For Outdoor Advertising
Lamar is a leading marketing tool specializing in outdoor advertising solutions, designed to amplify brand awareness and engagement. It offers comprehensive support for diverse marketing strategies, including brand, content, digital, influencer, multichannel, product, sales, and viral marketing. Lamar excels in enhancing reach and driving traffic through innovative outdoor campaigns. It equips marketing professionals with precise targeting capabilities, ensuring messages resonate with the desired audience. By integrating advanced analytics, Lamar provides insights that optimize campaign performance and maximize ROI. Its versatility makes it an essential asset for marketers aiming to achieve strategic objectives across various marketing channels.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use street furniture ads for localised campaigns | Street furniture ads are amazing for driving hyper-local engagement —… |
Intermediate
|
Medium
|
| Use street furniture ads to complement other outdoor advertising efforts | Enhance your existing outdoor advertising campaigns by utilizing stre… |
Intermediate
|
Medium
|
| Use transit ads for seasonal or event-based promotions | Transit ads are effective for reaching a large audience during season… |
Intermediate
|
Medium
|
| Use transit ads to complement broader outdoor advertising efforts | Transit ads can boost your outdoor advertising by getting your brand … |
Intermediate
|
Medium
|
| Utilise existing brand equity to introduce new products or services | Take advantage of your brand's existing reputation to introduce new p… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Advertising & Paid Media | Advertising & Paid Media technology encompasses tools and platforms d… |
| Analytics & Data Tracking | |
| Public Relations & Media Outreach | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Physical Product | The Physical Product represents a tangible good that marketers have t… |
| Service | The 'Service' is an innovative solution tailored to address current c… |
Related Channels
| Name | Description |
|---|---|
| Outdoor Advertising | Outdoor advertising is all about big, eye-catching displays in busy p… |
Related Sub-channels
| Name | Description |
|---|---|
| Billboards | Billboards are a classic way to get your message seen by the masses. … |
| Street Furniture | Street furniture advertising involves placing ads on public amenities… |
| Transit Advertising | Transit advertising refers to ads placed on or in public transportati… |
Related Strategies
| Name | Description |
|---|---|
| Brand Marketing Strategies | Building a brand's identity involves creating a unique image that con… |
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Influencer Marketing Strategies | Partnering with influencers helps you reach their followers, boosting… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Brand Awareness Strategy | Building a brand awareness strategy means getting your brand noticed … |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Social Media Strategy | Creating and sharing content on social media platforms to engage with… |
Quick Facts
Website
https://www.lamar.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Free
Paid
Pros
- Amplifies brand visibility with strategic outdoor placements.
- Enhances engagement using innovative ad formats.
- Offers precise audience targeting for increased impact.
- Integrates advanced analytics for performance optimization.
- Supports multichannel strategies with cohesive outdoor campaigns.
- Boosts ROI through data-driven insights and adjustments.
Cons
- Limited digital integration limits omnichannel synergy.
- High costs for premium locations and formats.
- Complex analytics may overwhelm new users.
- Requires significant upfront investment for large campaigns.
- Limited flexibility in campaign adjustments once live.
- Niche focus on outdoor may not suit all brands.