OneSignal
For Email, Mobile, Social Media
OneSignal is a leading customer engagement platform that provides marketers with robust tools for delivering personalized messages across email, mobile, and social media channels. Its primary purpose is to enhance customer satisfaction and retention through data-driven marketing strategies. Key features include advanced segmentation, real-time analytics, and automated messaging, which enable marketers to execute effective multichannel campaigns. OneSignal supports various marketing activities such as customer retention, loyalty rewards, and digital marketing strategies by increasing reach, engagement, and website traffic. With precise targeting and comprehensive reporting, OneSignal empowers marketers to achieve their strategic goals efficiently and effectively, fostering long-term customer loyalty.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test notification copy and timing for optimal results | Trying different notification texts and sending times helps you find … |
Intermediate
|
Medium
|
| Encourage user feedback through interactive notifications | Get users involved by sending them notifications that encourage feedb… |
Intermediate
|
Medium
|
| Implement a push notification strategy to alert subscribers of new content | Use push notifications to keep subscribers in the loop about new cont… |
Intermediate
|
Medium
|
| Leverage geolocation for targeted, location-based notifications | Use geolocation to send targeted notifications right to your customer… |
Intermediate
|
Medium
|
| Optimise for mobile to ensure content is accessible across devices | Make your website and content mobile-friendly so that customers on an… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Customer Satisfaction | Customer Satisfaction as a marketing objective focuses on understandi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Reach | Reach is a key marketing objective focused on maximizing the exposure… |
| Retention | Retention in marketing focuses on keeping existing customers engaged … |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
| Name | Description |
|---|---|
| Analytics & Data Tracking | |
| Email Marketing & CRM | |
| Social Media Management |
Related Promotes
| Name | Description |
|---|---|
| App | The 'App' is a cutting-edge digital platform crafted to enhance user … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| Mobile App | The mobile app is a dynamic digital tool that marketers utilize to ef… |
Related Channels
| Name | Description |
|---|---|
| Email marketing is a versatile tool for reaching both businesses and … | |
| Mobile | Mobile marketing reaches people where they are, on their phones. It's… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Mobile Apps | Mobile apps are a powerful tool for reaching users on the go. They of… |
| Push Notifications | Get your messages in front of users directly on their devices. They'r… |
| SMS Marketing | SMS Marketing uses text messages to directly reach your customers' ph… |
Related Strategies
| Name | Description |
|---|---|
| Customer Retention Strategies | Keeping customers loyal involves personalized communication, rewards,… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Loyalty and Rewards Strategies | Encouraging repeat business through loyalty programs and rewards can … |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Lead Generation Strategy | Attracting potential customers and capturing their interest through v… |
| Referral Marketing Strategy | Encouraging existing customers to refer new ones by offering incentiv… |
| Customer Feedback Strategy | Gathering and analyzing customer feedback to improve products, servic… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
Quick Facts
Website
https://onesignal.comPricing Model
Paid Only
Starting at $9.00/month
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Free
Pros
- Enhances engagement with real-time analytics insights.
- Boosts retention via personalized messaging strategies.
- Empowers strategic targeting with advanced segmentation.
- Automates campaigns for consistent customer touchpoints.
- Integrates seamlessly across email, mobile, social channels.
- Supports growth with comprehensive reporting capabilities.
Cons
- Limited free tier for small businesses.
- Complex setup process for new users.
- Integration issues with lesser-known platforms.
- Pricing increases with high message volumes.
- Limited customization in push notifications.
- Advanced features require technical expertise.