Statista
For Content, Email, PR, Search Engines, Social Media
Statista is a premier online statistics portal that aggregates data from over 22,500 sources, offering marketers comprehensive insights for strategic decision-making. It provides access to more than one million statistics, forecasts, dossiers, and reports, covering over 80,000 topics across 170 industries. This tool supports marketing professionals in enhancing brand reputation, driving customer acquisition, and increasing engagement through data-driven marketing strategies. Statista is instrumental in content marketing, enabling the creation of compelling narratives supported by hard data. It facilitates market expansion and thought leadership by providing reliable, actionable insights that enhance trust and loyalty across all channels, including social media and PR.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Adapt products to meet the cultural or regulatory requirements of new markets | Entering a new market? Tailor your products to align with local cultu… |
Intermediate
|
Medium
|
| Analyse past seasonal performance to inform future strategies | Analyzing your past seasonal performance isn't just about looking bac… |
Intermediate
|
Medium
|
| Collaborate with magazines for exclusive promotions | Partnering with magazines for exclusive promotions helps you reach a … |
Intermediate
|
Medium
|
| Conduct a thorough market analysis to assess joint venture viability | Conducting a thorough market analysis for a joint venture helps ident… |
Intermediate
|
Medium
|
| Conduct customer research to understand perceived value | Doing customer research to find out how they value your product or se… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Customer Acquisition | Customer Acquisition is the process of attracting and converting new … |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Enhance Brand Reputation | Enhancing brand reputation involves cultivating a favorable perceptio… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
Related Technologies
Related Promotes
| Name | Description |
|---|---|
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| PR | Public Relations (PR) focuses on building and maintaining a positive … |
| Search Engines | Search engines are the go-to when you want to get noticed online. The… |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
| LinkedIn is the go-to platform for professional networking and market… |
Related Strategies
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Data-Driven Marketing Strategies | Using data to guide marketing decisions helps target the right audien… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Market Expansion Strategies | Growing your business by entering new markets involves research, adap… |
| Thought Leadership Strategies | Sharing expert insights and innovative ideas builds your reputation a… |
Related Sub-strategies
| Name | Description |
|---|---|
| Content Creation Strategy | Creating a content creation strategy means planning and producing val… |
| Content Distribution Strategy | Sharing your content through various channels to reach your audience,… |
| Content Optimization Strategy | Enhancing your content to perform better in search results and engage… |
| Customer Insights Strategy | Understanding customer behavior and preferences to tailor your market… |
| Data Analytics Strategy | Leveraging data to make informed business decisions, improve performa… |
Quick Facts
Website
https://www.statista.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
Paid
Pros
- Offers extensive data from 22,500 sources
- Provides over one million statistics and reports
- Covers 80,000 topics across 170 industries
- Facilitates data-driven marketing strategies
- Supports creation of compelling data-driven narratives
- Enhances trust with reliable, actionable insights
Cons
- Limited customization for data visualizations
- High subscription cost for small businesses
- Complex interface for new users
- Limited real-time data updates
- Occasional gaps in niche industry data
- Integration challenges with some marketing tools