Vidyard
For Content, Email, Social Media
Vidyard is a dynamic video marketing platform designed to enhance engagement and drive conversions for businesses. It allows marketers to host, manage, and share videos across various channels, including content, email, and social media, supporting objectives such as brand awareness, lead generation, and sales. Key features include personalized video experiences, in-depth analytics, and seamless integration with marketing automation tools. Vidyard empowers marketers to implement comprehensive digital, content, and multichannel marketing strategies. By leveraging video content, it aids in educational and viral marketing efforts, boosting traffic and views while positioning brands as thought leaders. Vidyard is essential for modern marketing success.
Related Marketing Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Create an event recap video or blog post featuring influencer content | An event recap video or blog post with influencer content can be a po… |
Intermediate
|
Medium
|
| Create educational content (blogs, videos) around unique product features | Creating blogs and videos to showcase your product's unique features … |
Intermediate
|
Medium
|
| Develop an event-specific content strategy (blogs, videos, live streams) | Creating content specifically for an event can help boost engagement … |
Intermediate
|
Medium
|
| Educate customers on the unique benefits that justify the pricing | Help customers understand why your product is priced the way it is by… |
Intermediate
|
Medium
|
| Embed Vimeo videos on your website and blogs | Embedding Vimeo videos on your website and blogs is a great way to en… |
Intermediate
|
Medium
|
Objectives
| Name | Description |
|---|---|
| Brand Awareness | Brand awareness is the marketing objective of increasing a brand's vi… |
| Engagement | Engagement in marketing refers to the interactions between a brand an… |
| Lead Generation | Lead generation is a vital marketing objective that focuses on identi… |
| Sales | The marketing objective 'Sales' focuses on increasing revenue through… |
| Traffic | Increasing website traffic is a fundamental marketing objective focus… |
Related Technologies
Related Promotes
| Name | Description |
|---|---|
| Brand | Brand represents the unique identity of a business, encompassing its … |
| Content | Content is a fundamental element of contemporary marketing, encompass… |
| Digital Product | A Digital Product refers to an intangible asset distributed in digita… |
| Event | The 'Event' is a strategic platform that enables marketers to connect… |
| SaaS | Software as a Service (SaaS) is a cloud-based service where instead o… |
Related Channels
| Name | Description |
|---|---|
| Content | Content marketing is all about creating and sharing valuable content … |
| Email marketing is a versatile tool for reaching both businesses and … | |
| Social Media | Social media platforms let you connect with your audience, share cont… |
Related Sub-channels
| Name | Description |
|---|---|
| Webinars | Webinars are online seminars that offer a cost-effective way to reach… |
| YouTube | YouTube is an online platform where you can upload and view videos on… |
| Market on one of the most popular social media platforms. Great for t… | |
| a visual-driven platform that's great for sharing photos and videos t… | |
| LinkedIn is the go-to platform for professional networking and market… |
Related Strategies
| Name | Description |
|---|---|
| Content Marketing Strategies | Creating valuable content attracts and engages customers, building tr… |
| Digital Marketing Strategies | Using online channels to reach customers can boost your visibility an… |
| Educational Marketing Strategies | Teaching customers about your products through informative content ca… |
| Multichannel Marketing Strategies | Reaching customers through multiple channels, like social media, emai… |
| Sales Strategies | Boosting sales involves understanding customer needs, effective commu… |
Related Sub-strategies
| Name | Description |
|---|---|
| Tutorial and How-To Content Strategy | Creating detailed guides and instructional content to help your audie… |
| Webinar and Online Course Strategy | Creating educational webinars and online courses to engage and educat… |
| User-Generated Content Strategy | Encouraging customers to create and share content about your brand. T… |
Quick Facts
Website
https://www.vidyard.comPricing Model
Paid Only
Free Trial
No
Ease of Use
Moderate
Setup Time
Hours
Tags
B2B
B2C
Paid
Pros
- Boosts engagement with personalized video experiences
- Provides in-depth analytics for data-driven decisions
- Seamlessly integrates with marketing automation tools
- Enhances brand awareness through multichannel distribution
- Facilitates lead generation with interactive video content
- Supports sales with video-driven customer insights
Cons
- Limited customization for video player appearance
- High pricing for small businesses
- Complex integration setup with certain tools
- Steep learning curve for advanced features
- Limited offline video access options
- Basic editing tools, lacks advanced features