Community
Connecting with audiences through communities builds trust, loyalty, and satisfaction. While it’s great for fostering engagement, it can be time-consuming and may not directly drive immediate sales. Ideal for nurturing long-term relationships.
Sub-channels
| Name | Description |
|---|---|
| Community Relations | Community Relations is all about building strong relationships with t… |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Incorporate local elements to increase relevance | Make your marketing more relatable by adding local touches, like regi… |
Intermediate
|
Medium
|
| Involve employees in CSR activities to foster a positive culture | Engaging employees in corporate social responsibility (CSR) activitie… |
Intermediate
|
Medium
|
| Leverage customer feedback to guide diversification decisions | Collecting and using customer feedback helps businesses make better c… |
Intermediate
|
Medium
|
| Leverage customer feedback to improve the referral programme | Utilize feedback from your customers to make your referral program be… |
Intermediate
|
Medium
|
| Measure community relations impact through local sentiment and brand perception | Gauge how your brand or service resonates locally by monitoring publi… |
Intermediate
|
Medium
|
| Measure impact through customer feedback and sales data | Customer feedback and sales data let you see what's working and what … |
Intermediate
|
Medium
|
| Monitor ad performance through local feedback and surveys | Get real insights on your ads by collecting feedback and surveys from… |
Intermediate
|
Medium
|
| Monitor community engagement through feedback and participation | Keeping track of how your community responds through feedback and par… |
Intermediate
|
Medium
|
| Offer samples as a reward for completing surveys or engaging with the brand | Get customers excited by offering them free samples for completing su… |
Intermediate
|
Medium
|
| Participate in Etsy’s community forums for visibility | Engaging in Etsy’s community forums helps build brand visibility by c… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 123Pet Software | 123Pet Software is a comprehensive marketing tool designed for pet se… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Apache Spark | Apache Spark is an open-source unified analytics engine designed to s… |
Paid Only
|
Moderate
|
| Apple TestFlight | Apple TestFlight is a robust beta testing platform designed by Apple … |
Paid Only
|
Moderate
|
| Asana | Asana is a leading project management tool that empowers marketing pr… |
Paid Only
from $109.00/mo
|
Moderate
|
| AspireIQ | AspireIQ is an advanced influencer marketing platform that empowers b… |
Paid Only
|
Moderate
|
| Bazaarvoice | Bazaarvoice is a leading marketing tool that empowers brands to ampli… |
Paid Only
|
Moderate
|
| Behance | Behance is a leading platform for showcasing and discovering creative… |
Paid Only
|
Moderate
|
| Benevity | Benevity is a leading platform that empowers businesses to engage and… |
Paid Only
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Enhanced Engagement with your audience is more achievable due to direct interactions within the community.
- Builds Trust and loyalty faster, as community members tend to rely on peer reviews and experiences.
- Customer Satisfaction often increases as members feel they have a direct line to the brand.
- Effective for Niche Markets, as you can tailor your message to specific groups within the community.
- Real-Time Feedback is easily gathered, helping to improve products or services quickly.
- Cost-Effective, especially for small businesses, as many community-building platforms are free to use.
- Long-Term Relationships are fostered, leading to higher customer retention rates.
Cons
- Time-Consuming as building and maintaining a community requires constant engagement.
- Scaling Issues can arise once the community grows beyond a certain size.
- Management Crises might occur due to negative interactions or conflicts within the community.
- Difficult KPI Measurement because engagement and loyalty are harder to quantify.
- Resource Intensive needing dedicated staff to manage the community effectively.
- Not the Best for Immediate Sales as relationship-building focuses more on long-term gains.
- Risk of Negative PR if the community turns against the brand or there is a miscommunication.