Community

Connecting with audiences through communities builds trust, loyalty, and satisfaction. While it’s great for fostering engagement, it can be time-consuming and may not directly drive immediate sales. Ideal for nurturing long-term relationships.

Sub-channels

Name	Description
Community Relations	Community Relations is all about building strong relationships with t…

Related Tactics

Name	Description	Difficulty	Cost
Use ambassadors for product feedback and testing	Using ambassadors for product feedback and testing involves partnerin…	Intermediate	Medium
Use community relations to support broader corporate social responsibility (CSR) goals	Connecting with your community shows you're committed to doing good, …	Intermediate	Medium
Use customer feedback software tools (e.g., Medallia, Qualtrics) for analysis	Analyzing customer feedback using software like Medallia and Qualtric…	Intermediate	Medium
Use customer feedback to identify potential product extensions	Gathering customer feedback helps you spot new product opportunities …	Intermediate	Medium
Use customer feedback to identify retention pain points and address them	Collecting customer feedback helps you understand what's causing peop…	Intermediate	Medium
Use joint marketing efforts to reach new customer segments	Want to tap into new customer segments? Partnering with other brands …	Intermediate	Medium
Use sponsorships to enhance community relations and goodwill	Sponsorships build a stronger connection with the local community. Th…	Intermediate	Medium

« ‹

Related Tools

Name	Description	Pricing	Ease of Use
123Pet Software	123Pet Software is a comprehensive marketing tool designed for pet se…	Paid Only	Moderate
Airmeet	Airmeet is a versatile platform designed to host immersive virtual ev…	Paid Only	Moderate
Annex Cloud	Annex Cloud is a comprehensive marketing platform designed to enhance…	Paid Only	Moderate
Apache Spark	Apache Spark is an open-source unified analytics engine designed to s…	Paid Only	Moderate
Apple TestFlight	Apple TestFlight is a robust beta testing platform designed by Apple …	Paid Only	Moderate
Asana	Asana is a leading project management tool that empowers marketing pr…	Paid Only from $109.00/mo	Moderate
AspireIQ	AspireIQ is an advanced influencer marketing platform that empowers b…	Paid Only	Moderate
Bazaarvoice	Bazaarvoice is a leading marketing tool that empowers brands to ampli…	Paid Only	Moderate
Behance	Behance is a leading platform for showcasing and discovering creative…	Paid Only	Moderate
Benevity	Benevity is a leading platform that empowers businesses to engage and…	Paid Only	Moderate

› »

Quick Facts

Channel Type:

Marketing Channel

Pros

Enhanced Engagement with your audience is more achievable due to direct interactions within the community.
Builds Trust and loyalty faster, as community members tend to rely on peer reviews and experiences.
Customer Satisfaction often increases as members feel they have a direct line to the brand.
Effective for Niche Markets, as you can tailor your message to specific groups within the community.
Real-Time Feedback is easily gathered, helping to improve products or services quickly.
Cost-Effective, especially for small businesses, as many community-building platforms are free to use.
Long-Term Relationships are fostered, leading to higher customer retention rates.

Cons

Time-Consuming as building and maintaining a community requires constant engagement.
Scaling Issues can arise once the community grows beyond a certain size.
Management Crises might occur due to negative interactions or conflicts within the community.
Difficult KPI Measurement because engagement and loyalty are harder to quantify.
Resource Intensive needing dedicated staff to manage the community effectively.
Not the Best for Immediate Sales as relationship-building focuses more on long-term gains.
Risk of Negative PR if the community turns against the brand or there is a miscommunication.

X LinkedIn