Display Advertising
Display advertising uses visual ads on websites and apps to capture attention and drive actions. They are highly versatile and can target specific audiences effectively. However, they can be ignored or blocked by users.
Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use programmatic display advertising to target relevant audiences | Programmatic display advertising automates the purchasing of ad space… |
Intermediate
|
Medium
|
| Use responsive display ads for automatic resizing across platforms | Responsive display ads automatically adjust their size, format, and a… |
Intermediate
|
Medium
|
| Use retargeting ads to capture potential leads who have visited the site | Retargeting ads are perfect for bringing potential leads back to your… |
Intermediate
|
Medium
|
| Use retargeting ads to convert website visitors into customers | Retargeting ads are a smart way to nudge people who’ve visited your s… |
Intermediate
|
Medium
|
| Use retargeting ads to engage customers across channels | Retargeting ads can help you catch the eyes of customers across multi… |
Intermediate
|
Medium
|
| Use retargeting ads to promote upsell opportunities to existing customers | Retargeting ads help to remind current customers about other products… |
Intermediate
|
Medium
|
| Use retargeting ads to re-engage previous buyers with personalised offers | Retargeting ads help bring back customers who have previously bought … |
Intermediate
|
Medium
|
| Use retargeting ads to re-engage users who drop off at various stages | Retargeting ads work by showing ads to users who have previously inte… |
Intermediate
|
Medium
|
| Use retargeting banners to engage users who have visited your site | Retargeting banners are a smart way to bring back visitors to your si… |
Intermediate
|
Medium
|
| Use retargeting campaigns to re-engage users who have previously visited the site | Retargeting campaigns help reconnect with past site visitors. They're… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
|
Moderate
|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdInMo | AdInMo is a cutting-edge marketing tool designed to seamlessly integr… |
Paid Only
|
Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
|
Moderate
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| AdYouLike | AdYouLike is a cutting-edge marketing platform that specializes in na… |
Paid Only
|
Moderate
|
| Adblade | Adblade is a leading content and display advertising platform designe… |
Paid Only
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Visual Impact: Display advertisements can be eye-catching and engaging, making it easier to capture the audience’s attention compared to text-based ads.
- Targeting Options: These ads offer a variety of targeting options, including demographic, geographic, and behavioral targeting, ensuring the right audience is reached.
- Brand Awareness: Display ads are effective for improving brand awareness as they ensure constant visibility across various websites and platforms.
- Versatility: They can be used for multiple objectives such as brand building, lead generation, and direct sales, making them highly versatile.
- Retargeting Capabilities: Display ads excel in retargeting, allowing businesses to reach users who have previously interacted with their website or content.
- Rich Media: The use of multimedia elements like videos, animations, and interactive content can enhance user engagement and experience.
- Measurable Results: The performance of display ads can be accurately measured through various metrics like impressions, clicks, and conversions, allowing for continuous optimization.
Cons
- Banner Blindness: Users may develop “banner blindness,” where they consciously or unconsciously ignore display ads.
- Ad Blockers: The increasing use of ad-blocking software can significantly reduce the reach of display advertising campaigns.
- Cost: Display advertising can be expensive, especially for high-visibility placements on popular websites and during peak times.
- Click Fraud: There’s a risk of click fraud where competitors or automated bots click on ads with malicious intent, wasting ad budgets.
- Intrusive: Display ads can sometimes disrupt the user experience, leading to a negative perception of the brand.
- Low Click-Through Rates: Display ads generally have lower click-through rates compared to search ads, making them less effective for immediate conversions.
- Complex Management: Managing a display advertising campaign requires continuous monitoring and optimization, which can be resource-intensive.