Use retargeting ads to capture potential leads who have visited the site
Display Advertising
Retargeting ads are perfect for bringing potential leads back to your site. They follow users who have previously visited your site, serving them relevant ads. This tactic is super effective, but it can feel invasive to some users. It’s a bit costly but usually drives great results.
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Channel
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| Display Advertising | Display advertising uses visual ads on websites and apps to capture a… |
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Quick Facts
Channel
Display Advertising
Difficulty Level
Intermediate
Estimated Cost
Medium
Time to Impact
Short (Weeks)
Pros
- Highly targeted: Get back in front of users who have already shown interest in your product or service.
- Boost conversions: Increase your chances of converting visitors into customers by reminding them of your offer.
- Cost-effective: While not cheap, retargeting ads often have a lower cost per acquisition compared to other ad types.
- Builds brand recognition: Seeing your brand repeatedly can increase brand recall and recognition.
- Personalized messaging: Tailor your ads to different user segments based on their behavior on your site.
- Improves ROI: Generally provides a better return on investment due to higher conversion rates.
- Versatile formats: Available in various formats like display, social media and email, suitable for different marketing strategies.
Cons
- Can be seen as intrusive: Some users may find retargeting ads creepy or annoying.
- Higher costs upfront: Initial setup and running costs can be expensive.
- Ad fatigue: Users may become tired of seeing the same ads repeatedly, reducing their effectiveness.
- Limited reach: Only targets a specific audience that has visited your site before, so it’s not for brand-new audience acquisition.
- Complex setup: Requires technical expertise to set up tracking pixels and create segmented ad campaigns.
- Privacy concerns: Some users may have concerns about being tracked online, leading to a negative perception of your brand.
- Performance variability: Success can vary widely based on industry, target audience, and ad creative.