Display Advertising
Display advertising uses visual ads on websites and apps to capture attention and drive actions. They are highly versatile and can target specific audiences effectively. However, they can be ignored or blocked by users.
Sub-channels
| Name | Description |
|---|---|
| Banner Ads | Banner ads are eye-catching visual advertisements displayed on websit… |
| Google Display Network | Google Display Network helps you reach a wide audience with visually … |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test banner designs and messaging to optimise results | Testing different banner designs and messaging helps you figure out w… |
Intermediate
|
Medium
|
| A/B test different ad creatives to optimise performance | Testing ad creatives can help identify which visuals, copy, and forma… |
Intermediate
|
Medium
|
| A/B test different ad formats and placements to optimise performance | Experimenting with different ad formats and placements helps you find… |
Intermediate
|
Medium
|
| A/B test different ad formats for optimal performance | Experiment with different ad formats to find the most effective one f… |
Intermediate
|
Medium
|
| Amazon DSP (Demand-Side Platform) Ads | This powerful tool lets you run targeted ad campaigns across Amazon a… |
Intermediate
|
Medium
|
| Amazon Sponsored Display Ads | Amazon Sponsored Display Ads are a versatile way to promote your prod… |
Intermediate
|
Medium
|
| Amazon Video Ads | Amazon Video Ads are designed to grab attention and boost engagement … |
Intermediate
|
Medium
|
| Analyse ad performance regularly to refine targeting and creatives | Frequently checking your ad performance helps you fine-tune your ad t… |
Intermediate
|
Medium
|
| Analyse banner ad performance and adjust strategies accordingly | Diving into your banner ad performance can unveil what's working and … |
Intermediate
|
Medium
|
| Analyse reader demographics to refine ad placements | Understanding who your readers are can really help you place ads more… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Google Tag Manager | Google Tag Manager (GTM) is a versatile tool for marketers, designed … |
Paid Only
|
Moderate
|
| Google Web Stories | Google Web Stories is a content format that enables marketers to crea… |
Paid Only
|
Moderate
|
| Impact.com | Impact.com is a comprehensive partnership management platform designe… |
Paid Only
|
Moderate
|
| InMobi | InMobi is a leading mobile advertising platform designed to drive app… |
Paid Only
|
Moderate
|
| Innovid | Innovid is a cutting-edge video marketing platform that empowers mark… |
Paid Only
|
Moderate
|
| Instapage | Instapage is a leading landing page platform designed to optimize con… |
Paid Only
from $199.00/mo
|
Moderate
|
| Intersection | Intersection is a cutting-edge marketing tool by Outbrain designed to… |
Paid Only
|
Moderate
|
| JW Player | JW Player is a leading video platform that empowers marketers to deli… |
Paid Only
from $99.00/mo
|
Moderate
|
| Kantar | Kantar is a leading marketing insights and consulting company that em… |
Paid Only
|
Moderate
|
| Kenshoo | Kenshoo is a leading digital marketing platform designed to empower m… |
Paid Only
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Visual Impact: Display advertisements can be eye-catching and engaging, making it easier to capture the audience’s attention compared to text-based ads.
- Targeting Options: These ads offer a variety of targeting options, including demographic, geographic, and behavioral targeting, ensuring the right audience is reached.
- Brand Awareness: Display ads are effective for improving brand awareness as they ensure constant visibility across various websites and platforms.
- Versatility: They can be used for multiple objectives such as brand building, lead generation, and direct sales, making them highly versatile.
- Retargeting Capabilities: Display ads excel in retargeting, allowing businesses to reach users who have previously interacted with their website or content.
- Rich Media: The use of multimedia elements like videos, animations, and interactive content can enhance user engagement and experience.
- Measurable Results: The performance of display ads can be accurately measured through various metrics like impressions, clicks, and conversions, allowing for continuous optimization.
Cons
- Banner Blindness: Users may develop “banner blindness,” where they consciously or unconsciously ignore display ads.
- Ad Blockers: The increasing use of ad-blocking software can significantly reduce the reach of display advertising campaigns.
- Cost: Display advertising can be expensive, especially for high-visibility placements on popular websites and during peak times.
- Click Fraud: There’s a risk of click fraud where competitors or automated bots click on ads with malicious intent, wasting ad budgets.
- Intrusive: Display ads can sometimes disrupt the user experience, leading to a negative perception of the brand.
- Low Click-Through Rates: Display ads generally have lower click-through rates compared to search ads, making them less effective for immediate conversions.
- Complex Management: Managing a display advertising campaign requires continuous monitoring and optimization, which can be resource-intensive.