Search Engines
Search engines are the go-to when you want to get noticed online. They offer powerful tools for finding potential customers, though it can be competitive. It’s largely pay-to-play, so budget accordingly.
Sub-channels
| Name | Description |
|---|---|
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Implement a local SEO strategy, including Google My Business optimisation | Boost your local business visibility by optimizing your Google My Bus… |
Intermediate
|
Medium
|
| Implement negative keyword lists to reduce wasted spend | Negative keyword lists help make your ad spend more efficient by excl… |
Intermediate
|
Medium
|
| Implement schema markup to enhance search engine visibility | Boost your site's visibility in search results using schema markup! I… |
Intermediate
|
Medium
|
| Improve page load speed to reduce bounce rates | Boosting your website's load speed can significantly cut down on boun… |
Intermediate
|
Medium
|
| Improve website speed and performance for better rankings | Boosting website speed and performance is crucial for better search r… |
Intermediate
|
Medium
|
| Leverage Yahoo’s partnership with Bing for combined SEO efforts | Boost your online visibility by taking advantage of the collaboration… |
Intermediate
|
Medium
|
| Leverage automation and machine learning for bid adjustments | Using automation and machine learning to adjust bids helps optimize y… |
Intermediate
|
Medium
|
| Leverage long-tail keywords to capture niche traffic | Using long-tail keywords can help capture niche traffic effectively, … |
Intermediate
|
Medium
|
| Leverage multimedia elements like images and videos to rank better | Using images and videos can make your content more appealing and shar… |
Intermediate
|
Medium
|
| Microsoft Dynamic Search Ads | Microsoft Dynamic Search Ads help you reach potential customers who a… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adjust | Adjust is a leading mobile marketing analytics platform designed to e… |
Paid Only
|
Moderate
|
| Admix | Admix is an innovative marketing tool designed to integrate seamlessl… |
Paid Only
|
Moderate
|
| Adobe Advertising Cloud | Adobe Advertising Cloud is a comprehensive platform that unifies all … |
Paid Only
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
|
Moderate
|
| Adzooma | Adzooma is a cutting-edge marketing platform designed to streamline a… |
Paid Only
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Increases visibility as search engines can help your business appear prominently to those specifically looking for what you offer.
- Drives targeted traffic to your website by showing your ads to users actively searching for related keywords.
- Measurable results through various analytic tools enabling businesses to track performance and ROI precisely.
- Enhances local search presence for businesses looking to attract customers in a specific geographic area.
- Flexible budgeting as you can control your spending by setting daily or campaign budgets.
- Immediate results unlike some other marketing channels, search engine marketing can drive traffic quite quickly after a campaign is launched.
- Pay-per-click model ensures you only pay when someone actually clicks on your ad, maximizing cost efficiency.
Cons
- Highly competitive as many businesses are vying for the same keywords, driving up costs.
- Requires continuous investment to maintain and improve rankings, which can become costly over time.
- Complex to master because effective campaigns often require a good understanding of SEO and PPC strategies.
- Possible ad fatigue where users become desensitized to ads, reducing their effectiveness.
- Algorithm dependency meaning changes to search engine algorithms can significantly impact your campaign’s performance.
- Click fraud risk where competitors or bots can maliciously click on your ads, wasting your budget.
- Limited organic reach as paid search engine marketing does not directly improve organic rankings or SEO.