Search Engines
Search engines are the go-to when you want to get noticed online. They offer powerful tools for finding potential customers, though it can be competitive. It’s largely pay-to-play, so budget accordingly.
Sub-channels
| Name | Description |
|---|---|
| Google Search | A versatile platform for any business looking to boost visibility and… |
| Microsoft Bing Search | Bing Search helps you reach a broader audience by leveraging Microsof… |
| Yahoo Search | Yahoo Search is a digital advertising platform where you can get your… |
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Microsoft Responsive Search Ads | Microsoft Responsive Search Ads make it easy to create dynamic ads th… |
Intermediate
|
Medium
|
| Microsoft Search Ads (Bing Ads) | Run your ads on Bing to reach millions of users actively searching fo… |
Intermediate
|
Medium
|
| Microsoft Shopping Ads | Microsoft Shopping Ads are great for getting your products in front o… |
Intermediate
|
Medium
|
| Monitor SEO performance using tools like Google Analytics and Search Console | Keep tabs on how well your website ranks on search engines using Goog… |
Intermediate
|
Medium
|
| Monitor model performance and refine algorithms as needed | Keeping tabs on your model's performance and updating algorithms when… |
Intermediate
|
Medium
|
| Optimise content for Yahoo’s specific search algorithms | Making sure your content ranks well on Yahoo Search can help you reac… |
Intermediate
|
Medium
|
| Optimise for SEO to increase visibility on search engines | Optimizing for SEO involves refining your website and content to be m… |
Intermediate
|
Medium
|
| Optimise for voice search by targeting conversational keywords | Voice search optimization focuses on using natural, conversational ke… |
Intermediate
|
Medium
|
| Optimise for voice search with conversational keywords | Using conversational keywords to optimize for voice search can improv… |
Intermediate
|
Medium
|
| Optimise landing pages for better conversion rates | Maximize the impact of your campaigns by refining landing pages to bo… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 6sense | 6sense is an advanced marketing tool designed to empower marketing pr… |
Paid Only
|
Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adjust | Adjust is a leading mobile marketing analytics platform designed to e… |
Paid Only
|
Moderate
|
| Admix | Admix is an innovative marketing tool designed to integrate seamlessl… |
Paid Only
|
Moderate
|
| Adobe Advertising Cloud | Adobe Advertising Cloud is a comprehensive platform that unifies all … |
Paid Only
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
|
Moderate
|
| Adzooma | Adzooma is a cutting-edge marketing platform designed to streamline a… |
Paid Only
|
Moderate
|
Quick Facts
Channel Type:
Marketing Channel
Pros
- Increases visibility as search engines can help your business appear prominently to those specifically looking for what you offer.
- Drives targeted traffic to your website by showing your ads to users actively searching for related keywords.
- Measurable results through various analytic tools enabling businesses to track performance and ROI precisely.
- Enhances local search presence for businesses looking to attract customers in a specific geographic area.
- Flexible budgeting as you can control your spending by setting daily or campaign budgets.
- Immediate results unlike some other marketing channels, search engine marketing can drive traffic quite quickly after a campaign is launched.
- Pay-per-click model ensures you only pay when someone actually clicks on your ad, maximizing cost efficiency.
Cons
- Highly competitive as many businesses are vying for the same keywords, driving up costs.
- Requires continuous investment to maintain and improve rankings, which can become costly over time.
- Complex to master because effective campaigns often require a good understanding of SEO and PPC strategies.
- Possible ad fatigue where users become desensitized to ads, reducing their effectiveness.
- Algorithm dependency meaning changes to search engine algorithms can significantly impact your campaign’s performance.
- Click fraud risk where competitors or bots can maliciously click on your ads, wasting your budget.
- Limited organic reach as paid search engine marketing does not directly improve organic rankings or SEO.