Est. 2004
Meta
The holding company of Facebook
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| A/B test different ad creatives to optimise performance | Testing ad creatives can help identify which visuals, copy, and forma… |
Intermediate
|
Medium
|
| Develop platform-specific content (e.g., short videos for Instagram Reels) | Create engaging, short, and dynamic videos tailored to Instagram Reel… |
Intermediate
|
Medium
|
| Engage with followers through comments, likes, and DMs | Engaging with followers through comments, likes, and DMs is a great w… |
Intermediate
|
Medium
|
| Engage with users through comments, direct messages, and live chats | Build meaningful connections with your audience by consistently engag… |
Intermediate
|
Medium
|
| Engage with viewers through comments and community posts | Engaging with viewers through comments and community posts is a great… |
Intermediate
|
Medium
|
| IGTV Ads | IGTV Ads are a strategic marketing tool on Instagram's IGTV platform,… |
Intermediate
|
Medium
|
| Instagram IGTV Ads | Instagram IGTV Ads are a dynamic video advertising solution offered b… |
Intermediate
|
Medium
|
| Instagram Reels Ads | Instagram Reels Ads is a dynamic advertising solution within Meta's p… |
Intermediate
|
Medium
|
| Leverage Reels for increased visibility and engagement | Looking to get noticed and drive interaction? Make short, catchy Reel… |
Intermediate
|
Medium
|
| Leverage carousel ads for showcasing multiple products or features | Carousel ads let you showcase multiple products or features in a sing… |
Intermediate
|
Medium
|
| Leverage platform-specific features (e.g., Stories, Live Streams) for engagement | Utilizing features such as Stories and Live Streams can significantly… |
Intermediate
|
Medium
|
| Leverage social media polls to gather feedback on new ideas or products | Using social media polls is a cool way to get feedback on new ideas o… |
Intermediate
|
Medium
|
| Leverage virtual or augmented reality to enhance brand activations | Using virtual or augmented reality to create immersive brand experien… |
Intermediate
|
Medium
|
| LinkedIn Follower Ads | LinkedIn Follower Ads help you grow your company page followers by ta… |
Intermediate
|
Medium
|
| LinkedIn Lead Gen Forms | LinkedIn Lead Gen Forms make it easy to collect quality leads on Link… |
Intermediate
|
Medium
|
| Meta Audience Network Ads | Meta Audience Network Ads extends your campaigns beyond Facebook and … |
Intermediate
|
Medium
|
| Meta Carousel Ads | Meta Carousel Ads let you showcase multiple images or videos within a… |
Intermediate
|
Medium
|
| Meta Collection Ads | Meta Collection Ads let you showcase multiple products or services in… |
Intermediate
|
Medium
|
| Meta Dynamic Ads | Meta Dynamic Ads automatically show the right products to the right p… |
Intermediate
|
Medium
|
| Meta Instant Experience Ads (formerly Canvas Ads) | Experience immersive, mobile-first content that captures attention an… |
Intermediate
|
Medium
|
| Meta Lead Ads | Meta Lead Ads help capture leads directly within Facebook and Instagr… |
Intermediate
|
Medium
|
| Meta Marketplace Ads | Meta Marketplace Ads allows businesses to engage a broad audience dir… |
Intermediate
|
Medium
|
| Meta Messenger Ads | Meta Messenger Ads offer a personal and direct way to reach your audi… |
Intermediate
|
Medium
|
| Meta News Feed Ads | Meta News Feed Ads are targeted advertisements displayed directly wit… |
Intermediate
|
Medium
|
| Meta Poll Ads | Meta Poll Ads are interactive advertisements on Facebook and Instagra… |
Intermediate
|
Medium
|
| Meta Slideshow Ads | Meta Slideshow Ads are a cool way to create short videos using a seri… |
Intermediate
|
Medium
|
| Meta Sponsored Message Ads | Meta Sponsored Message Ads allow businesses to send personalized mess… |
Intermediate
|
Medium
|
| Meta Stories Ads | Meta Stories Ads are visual and engaging ads on Meta's platforms like… |
Intermediate
|
Medium
|
| Meta Video Ads | Meta Video Ads leverage Meta's expansive social media platforms to re… |
Intermediate
|
Medium
|
| Optimise posts for Facebook’s algorithm (engagement-driven) | Want to get more eyes on your Facebook posts? Optimizing for the algo… |
Intermediate
|
Medium
|
| Use Facebook Insights to refine content strategy | Using Facebook Insights helps you understand what content resonates w… |
Intermediate
|
Medium
|
| Use Facebook Live to interact directly with followers | Go live on Facebook to connect with your audience in real-time. It's … |
Intermediate
|
Medium
|
| Use lead generation ads to capture user information directly | Lead generation ads are a great way to gather user info quickly. They… |
Intermediate
|
Medium
|
| Use platform-specific features (Stories, Reels, Live) to engage users | Leverage platform-specific features like Stories, Reels, and Live to … |
Intermediate
|
Medium
|
| Utilise Facebook Groups to build a community around your brand | Facebook Groups are awesome for building a community around your bran… |
Intermediate
|
Medium
|
| Utilise Instagram Analytics to refine content strategy | Instagram Analytics helps refine your content strategy by showing wha… |
Intermediate
|
Medium
|
| Utilise Instagram Stories and Highlights for additional engagement | Using Instagram Stories and Highlights helps you connect with your au… |
Intermediate
|
Medium
|
| Utilise paid social ads for targeted reach and engagement | Boost your brand with paid social ads! They help you target your spec… |
Intermediate
|
Medium
|
| Utilise social media ads with lead generation forms | Run social media ads featuring easy-to-fill lead generation forms. Yo… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| Audience Insights | Audience Insights, a tool by Meta, enables marketing professionals to… |
Paid Only
|
Moderate
|
| CommonGround | CommonGround is a sophisticated marketing tool designed to enhance cu… |
Paid Only
|
Moderate
|
| Facebook Groups | Facebook Groups, a powerful tool by Meta, facilitates community build… |
Paid Only
|
Moderate
|
| Instagram Business Tools | Instagram Business Tools by Meta is a comprehensive suite designed to… |
Paid Only
|
Moderate
|
| Lightspeed | Lightspeed, developed by Meta, is a comprehensive marketing tool desi… |
Paid Only
|
Moderate
|
| Meta A/B Testing Tool | The Meta A/B Testing Tool is designed to optimize marketing strategie… |
Paid Only
|
Moderate
|
| Meta Ad Library | The Meta Ad Library is an essential tool for marketing professionals … |
Paid Only
|
Moderate
|
| Meta Ads Manager | Meta Ads Manager is a robust digital advertising platform designed to… |
Paid Only
|
Moderate
|
| Meta Audience Insights | Meta Audience Insights is a powerful tool designed to empower marketi… |
Paid Only
|
Moderate
|
| Meta Audience Network | Meta Audience Network extends Meta's powerful advertising capabilitie… |
Paid Only
|
Moderate
|
| Meta Brand Collabs Manager | Meta Brand Collabs Manager is a sophisticated tool designed to stream… |
Paid Only
|
Moderate
|
| Meta Business Manager | Meta Business Manager is a robust marketing tool designed to streamli… |
Paid Only
|
Moderate
|
| Meta Business Suite | Meta Business Suite is an integrated platform designed to streamline … |
Paid Only
|
Moderate
|
| Meta Catalog Manager | Meta Catalog Manager is a robust marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Meta Commerce Manager | Meta Commerce Manager is an advanced tool designed to streamline e-co… |
Paid Only
|
Moderate
|
| Meta Conversion API | The Meta Conversion API is a robust tool designed to enhance marketin… |
Paid Only
|
Moderate
|
| Meta Creative Hub | Meta Creative Hub is a dynamic marketing tool designed to enhance bra… |
Paid Only
|
Moderate
|
| Meta Events Manager | Meta Events Manager is a robust marketing tool designed to streamline… |
Paid Only
|
Moderate
|
| Meta Instant Articles | Meta Instant Articles is a mobile-optimized publishing tool designed … |
Paid Only
|
Moderate
|
| Meta Messenger API | The Meta Messenger API is a powerful tool for marketing professionals… |
Paid Only
|
Moderate
|
| Meta Pixel | Meta Pixel is a powerful analytics tool developed by Meta that enable… |
Paid Only
|
Moderate
|
| Meta Rights Manager | Meta Rights Manager is a sophisticated tool designed to help marketin… |
Paid Only
|
Moderate
|
| Meta Shops | Meta Shops is an innovative e-commerce platform designed by Meta to e… |
Paid Only
|
Moderate
|
| Meta Spark AR Studio | Meta Spark AR Studio empowers marketers by providing a robust platfor… |
Paid Only
|
Moderate
|
| Meta WhatsApp Business Platform | Meta WhatsApp Business Platform is an advanced communication tool des… |
Paid Only
|
Moderate
|
| We-Connect | We-Connect is a versatile marketing tool developed by Meta, designed … |
Paid Only
|
Moderate
|