Hobbyists
Hobbyists are a diverse demographic, united by passionate engagement in activities pursued for pleasure and personal growth. They range from art and craft enthusiasts to tech and sports aficionados, all driven by intrinsic motivation. Detail-oriented and valuing authenticity, hobbyists seek quality and community, often engaging on platforms like YouTube, Reddit, and specialized forums. They appreciate content-rich media, including newsletters, blogs, and podcasts.
With moderate to high purchasing power, hobbyists are willing to invest in tools and materials that enhance their experiences, favoring brands that align with their values and offer quality. They play a key role in the market as trendsetters and early adopters, often driving word-of-mouth marketing and acting as brand ambassadors within their niches.
Marketing to hobbyists requires authenticity, community engagement, and educational content. Key considerations include understanding niche nuances and leveraging user-generated content to foster a sense of belonging. While the diversity of interests poses a challenge, marketers can seize opportunities by tapping into niche markets and building loyal, value-driven communities.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Build a strong community around the niche market through engagement | Connect with like-minded individuals who share your passion. Best for… |
Intermediate
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Medium
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| Collaborate with influencers and content creators for wider reach | Partnering with influencers and content creators expands your brand's… |
Intermediate
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Medium
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| Collaborate with influencers or experts to create how-to guides | Team up with influencers or experts to make how-to guides that engage… |
Intermediate
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Medium
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| Collaborate with niche influencers or community leaders | Leverage the specific audiences of niche influencers or community lea… |
Intermediate
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Medium
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| Collect customer feedback to identify new tutorial topics | Getting feedback from your audience helps make your content more rele… |
Intermediate
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Medium
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| Collect feedback from customers who received samples for future improvements | Getting feedback from customers who tried out your samples helps you … |
Intermediate
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Medium
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| Compile related blog posts into a comprehensive guide | Gather related blog posts, and transform them into an in-depth guide.… |
Intermediate
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Medium
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| Create a post-workshop follow-up plan with additional resources or offers | Boost engagement and retention by providing a detailed follow-up plan… |
Intermediate
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Medium
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| Create and promote Events to drive participation | Create and promote events to build excitement and draw participation.… |
Intermediate
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Medium
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| Create content that addresses specific niche problems or interests | Craft compelling pieces tailored to your audience's unique needs or p… |
Intermediate
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Medium
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| Create detailed tutorial videos and articles that address common customer pain points | Creating educational content like videos and articles helps to build … |
Intermediate
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Medium
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| Create educational content (blogs, videos) around unique product features | Creating blogs and videos to showcase your product's unique features … |
Intermediate
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Medium
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| Create engaging mini-series or episodic content | Creating engaging mini-series or episodic content can be an amazing w… |
Intermediate
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Medium
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| Create engaging, high-quality video content that aligns with audience interests | Engaging video content captivates the audience and effectively commun… |
Intermediate
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Medium
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| Design attractive, eye-catching displays for in-store placement | Create visually striking and well-designed displays to capture custom… |
Intermediate
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Medium
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| Develop a series of blog posts or videos discussing the product benefits | Creating a series of blog posts or videos about product benefits help… |
Intermediate
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Medium
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| Develop engaging in-store events or activities | Hosting events or activities in your store can create an incredible b… |
Intermediate
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Medium
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| Develop hands-on activities or breakout sessions for interactive learning | Want to make learning fun and effective? Engage your audience with ha… |
Intermediate
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Medium
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| Develop highly personalised messaging tailored to niche audience needs | Creating super-customized messages that resonate with niche audience … |
Intermediate
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Medium
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| Develop holiday-specific content (e.g., guides, gift ideas) to engage customers | Create unique holiday content like how-to guides and top gift ideas t… |
Intermediate
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Medium
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| Develop how-to guides and tutorials that provide value to your audience | Create how-to guides and tutorials that offer real value. They're gre… |
Intermediate
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Medium
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| Develop interactive content (quizzes, checklists) to engage users | Interactive content like quizzes and checklists can be huge in gettin… |
Intermediate
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Medium
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| Develop niche-specific products or services | Creating niche-specific products or services means targeting a specia… |
Intermediate
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Medium
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| Develop on-demand online courses to provide value and capture leads | Create on-demand online courses that offer valuable knowledge and ski… |
Intermediate
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Medium
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| Embed Vimeo videos on your website and blogs | Embedding Vimeo videos on your website and blogs is a great way to en… |
Intermediate
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Medium
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| Encourage customer participation with contests or giveaways | Hosting contests or giveaways is a great way to grab attention and ge… |
Intermediate
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Medium
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| Encourage user participation through contests or challenges | Hosting contests or challenges is a fun way to engage your audience. … |
Intermediate
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Medium
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| Engage with customers through Etsy’s messaging platform | Communicate directly with your Etsy customers using the platform's me… |
Intermediate
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Medium
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| Etsy Offsite Ads | Etsy Offsite Ads help get your products seen outside of Etsy, reachin… |
Intermediate
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Medium
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| Etsy Promoted Listings | Etsy Promoted Listings is a great way to get your products in front o… |
Intermediate
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Medium
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| Gather participant feedback to refine future workshops | Collecting participant feedback helps improve future workshops by pin… |
Intermediate
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Medium
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| Google Video Ads (YouTube) | YouTube Video Ads are highly customizable and can be targeted to nich… |
Intermediate
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Medium
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| Host in-person or virtual workshops to educate customers on relevant topics | Attract and engage your audience by hosting in-person or virtual work… |
Intermediate
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Medium
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| Identify and define a specific niche market to target | Finding and focusing on a specific niche market can give your busines… |
Intermediate
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Medium
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| Implement volume discounts to incentivise bulk purchases | Volume discounts encourage bulk purchases, making it cost-effective f… |
Intermediate
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Medium
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| Include high-quality images and detailed product descriptions | Using high-quality images and detailed product descriptions can boost… |
Intermediate
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Medium
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| Leverage Vimeo Channels to curate content | Using Vimeo Channels to gather and showcase tailored content can sign… |
Intermediate
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Medium
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| Leverage eBay’s promoted listings for organic visibility | Boost your eBay listings' visibility with promoted listings. This tac… |
Intermediate
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Medium
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| Leverage each partner’s audience for cross-promotion | Team up with other businesses to promote each other to your respectiv… |
Intermediate
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Medium
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| Leverage long-tail keywords to capture niche traffic | Using long-tail keywords can help capture niche traffic effectively, … |
Intermediate
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Medium
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| Leverage user-generated content in tutorials to enhance authenticity | Using content created by your customers or users in tutorials makes y… |
Intermediate
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Medium
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| Measure effectiveness through post-show surveys and feedback | Get insights from your audience after an event by using post-show sur… |
Intermediate
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Medium
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| Offer bundle deals that encourage customers to purchase more | Increase your sales by offering bundle deals that make customers feel… |
Intermediate
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Medium
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| Offer exclusive content or bonuses for subscribers | Offer your subscribers exclusive content or bonuses to keep them enga… |
Intermediate
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Medium
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| Offer free samples of new or popular products | Giving out free samples of new or popular products is a great way to … |
Intermediate
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Medium
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| Offer personalised products to attract niche customers | Personalized products are a great way to tap into niche markets. They… |
Intermediate
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Medium
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| Offer special deals or discounts for sampled products | Special deals or discounts for sampled products are a great way to at… |
Intermediate
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Medium
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| Optimise pin descriptions with relevant keywords | Boost your Pinterest visibility by optimizing pin descriptions with k… |
Intermediate
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Medium
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| Optimise video titles and descriptions for search | Making your video titles and descriptions more search-friendly helps … |
Intermediate
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Medium
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| Participate in Etsy’s community forums for visibility | Engaging in Etsy’s community forums helps build brand visibility by c… |
Intermediate
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Medium
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| Participate in Group Boards to increase reach | Engaging in group boards on Pinterest can help you reach a wider audi… |
Intermediate
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Medium
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| Participate in niche community events or forums | Getting involved in niche community events or forums is a great way t… |
Intermediate
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Medium
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| Partner with meme influencers to reach niche communities | Leverage the popularity of meme influencers to tap into niche audienc… |
Intermediate
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Medium
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| Partner with subscription boxes to include samples in their offerings | Get your products directly into the hands of potential customers by p… |
Intermediate
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Medium
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| Personalise content to match user interests and actions | Tailoring content specifically to user preferences and activities can… |
Intermediate
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Medium
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| Pin consistently to keep the audience engaged | Pinning regularly is a great way to keep your audience interested and… |
Intermediate
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Medium
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| Pinterest Carousel Ads | Pinterest Carousel Ads let you showcase multiple images or videos in … |
Intermediate
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Medium
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| Pinterest Collection Ads | Pinterest Collection Ads offer a visually engaging way to display mul… |
Intermediate
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Medium
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| Pinterest Idea Pins Ads | Pinterest Idea Pins Ads can showcase your brand in a creative and vis… |
Intermediate
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Medium
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| Pinterest Promoted Pins | Promoted Pins on Pinterest are basically ads that fit right into the … |
Intermediate
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Medium
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| Pinterest Shopping Ads | Pinterest Shopping Ads allow businesses to showcase their products di… |
Intermediate
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Medium
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| Pinterest Slideshow Ads | Pinterest Slideshow Ads are great for capturing attention with eye-ca… |
Intermediate
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Medium
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| Pinterest Story Pins Ads | Pinterest Story Pins Ads are immersive, multi-page ad formats that co… |
Intermediate
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Medium
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| Pinterest Video Ads | Pinterest Video Ads help you showcase your products and services thro… |
Intermediate
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Medium
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| Place ads in niche magazines that align with your target audience | Running ads in niche magazines that align with your target audience c… |
Intermediate
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Medium
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| Reddit Carousel Ads | Reddit Carousel Ads lets you showcase multiple images or videos in a … |
Intermediate
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Medium
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| Regularly update and re-promote evergreen content | Keeping your evergreen content fresh, optimized, and actively promote… |
Intermediate
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Medium
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| Run contests or giveaways to increase follower engagement | Boost your follower engagement by running fun contests or giveaways. … |
Intermediate
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Medium
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| Segment email lists based on user behaviour and preferences | Take your email marketing up a notch by segmenting your audience base… |
Intermediate
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Medium
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| Segment users to deliver relevant messages | Segmenting users helps you deliver relevant messages tailored to thei… |
Intermediate
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Medium
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| Share content in relevant online communities and forums | Sharing content in online communities and forums can help you reach a… |
Intermediate
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Medium
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| Target ads based on listener preferences and demographics | Ads that cater to listener preferences and demographics make your pro… |
Intermediate
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Medium
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| Target ads based on user behaviour and preferences | This approach helps you show ads to users based on what they like and… |
Intermediate
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Medium
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| Target ads to specific local events or seasons | Targeting ads to specific local events or seasons can boost brand vis… |
Intermediate
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Medium
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| Use Rich Pins to provide more context and drive traffic | Rich Pins adds extra details to pins on Pinterest, making them more i… |
Intermediate
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Medium
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| Use YouTube playlists to organise content and increase watch time | Creating YouTube playlists helps keep your content organized and enco… |
Intermediate
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Medium
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| Use a points system where customers earn points for every purchase | Implementing a points system lets customers earn rewards with each pu… |
Intermediate
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Medium
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| Use branded materials and giveaways to enhance engagement | Offering branded materials and giveaways can capture attention and cr… |
Intermediate
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Medium
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| Use bundling strategies to encourage customers to try new products | Bundling strategies combine multiple products or services for a singl… |
Intermediate
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Medium
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| Use contextual targeting to display banners on relevant content | When you use contextual targeting, your banner ads pop up on web page… |
Intermediate
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Medium
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| Use eBay’s Best Offer feature to engage with potential buyers | Engage with buyers by offering a chance to negotiate prices on eBay. … |
Intermediate
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Medium
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| Use high-quality images and detailed descriptions | High-quality images and detailed descriptions can make your products … |
Intermediate
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Medium
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| Use post-purchase follow-up emails to recommend complementary products | Post-purchase follow-up emails suggest products that go well with a c… |
Intermediate
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Medium
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| Use seasonal themes in content and product offerings to attract attention | Highlighting seasonal themes makes your brand feel timely and relevan… |
Intermediate
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Medium
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| Use targeted advertising to reach niche markets effectively | Targeted advertising helps businesses zero in on specific niche marke… |
Intermediate
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Medium
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| Use workshops to demonstrate product value and address customer needs | Running workshops to show off your product can build trust and highli… |
Intermediate
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Medium
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| Utilise Facebook Groups to build a community around your brand | Facebook Groups are awesome for building a community around your bran… |
Intermediate
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Medium
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| Utilise Pinterest Analytics to track performance | Track how your Pins and campaigns are performing with Pinterest Analy… |
Intermediate
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Medium
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| Utilise Pinterest Boards to organise content thematically | Pinterest boards can help you organize content by themes, making it e… |
Intermediate
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Medium
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| Utilise eBay’s Markdown Manager for sales and promotions | By using eBay’s Markdown Manager, you can easily schedule promotions … |
Intermediate
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Medium
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| Utilise long-tail keywords to capture niche search traffic | Using long-tail keywords helps you attract niche traffic to your webs… |
Intermediate
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Medium
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