Public Sector
The Public Sector encompasses government-owned organizations and agencies that provide essential services and infrastructure for society's functioning. It focuses on public welfare, regulatory functions, and service delivery in areas like education, healthcare, and public safety. Unlike the private sector, it operates on taxpayer funding and policy objectives rather than profit. Key market dynamics include the demand for digital transformation, transparency, and sustainability, influenced by political changes and budget allocations. Target audiences are government agencies, non-profits, and citizens. Marketing opportunities exist in promoting innovative solutions that enhance efficiency and service delivery, while challenges include navigating complex procurement processes and regulations. Marketing professionals must focus on relationship-building, compliance, and demonstrating long-term value to public entities.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Build and maintain strong relationships with media contacts | It's all about nurturing connections with journalists and media profe… |
Intermediate
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Medium
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| Conduct media training for spokespeople to ensure effective communication | Media training helps spokespeople communicate effectively with the pu… |
Intermediate
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Medium
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| Create a dedicated CSR section on the website to showcase initiatives | Shining a light on your corporate social responsibility efforts can b… |
Intermediate
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Medium
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| Create infographics from data-heavy articles or reports | Transform dense information into visually engaging infographics, maki… |
Intermediate
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Medium
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| Create pre-approved messaging templates for various crisis scenarios | In times of crisis, having pre-approved messaging templates can save … |
Intermediate
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Medium
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| Develop a clear business plan outlining objectives, roles, and responsibilities | Creating a business plan sets a clear path by defining goals, roles, … |
Intermediate
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Medium
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| Develop a comprehensive crisis communication plan outlining roles and responsibilities | Creating a crisis communication plan helps ensure that everyone knows… |
Intermediate
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Medium
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| Develop a content calendar for regular executive contributions | Creating a content calendar for regular executive contributions strea… |
Intermediate
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Medium
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| Develop a dedicated section on the website for green initiatives | Showcase your company's commitment to sustainability by adding a spec… |
Intermediate
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Medium
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| Develop a media outreach strategy for regular communication | This strategy involves consistent engagement with media outlets to en… |
Intermediate
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Medium
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| Develop a proactive PR strategy to build a positive brand image | A proactive PR strategy puts your brand in control of the narrative, … |
Intermediate
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Medium
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| Develop a rapid response plan for negative feedback or crises | Creating a rapid response plan helps your brand handle negative feedb… |
Intermediate
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Medium
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| Develop a slide deck from existing content for presentations | Transforming your existing content into a slide deck makes your prese… |
Intermediate
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Medium
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| Develop community outreach programmes aligned with brand values | Get involved in the community through programs that reflect your bran… |
Intermediate
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Medium
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| Develop compelling, newsworthy press releases | Crafting engaging, timely press releases helps build your brand's cre… |
Intermediate
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Medium
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| Develop dashboards for real-time monitoring of key metrics | Dashboards for real-time monitoring of key metrics help businesses st… |
Intermediate
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Medium
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| Develop whitepapers and reports to showcase thought leadership | Whitepapers and reports are in-depth documents that help you share yo… |
Intermediate
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Medium
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| Distribute press releases to targeted media outlets | Want to get your news out there? Distributing press releases to targe… |
Intermediate
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Medium
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| Encourage audience participation with polls and surveys | Polls and surveys are great for engaging your audience and gathering … |
Intermediate
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Medium
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| Engage in thought leadership through guest blogging and speaking at industry events | Boost your brand's credibility by guest blogging and speaking at indu… |
Intermediate
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Medium
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| Ensure compliance with legal and ethical guidelines | Meeting legal and ethical guidelines builds trust with customers and … |
Intermediate
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Medium
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| Ensure compliance with regulations (e.g., GDPR, TCPA) | Stay on the right side of the law by making sure your business adhere… |
Intermediate
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Medium
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| Establish a rapid response team to manage crises effectively | Having a response team to manage crises helps keep your brand's reput… |
Intermediate
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Medium
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| Follow up with media contacts to encourage coverage | Staying on top of your media contacts and following up can really pus… |
Intermediate
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Medium
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| Gather participant feedback to refine future workshops | Collecting participant feedback helps improve future workshops by pin… |
Intermediate
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Medium
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| Host fundraising events or charity drives to support CSR causes | Hosting fundraising events or charity drives for CSR can elevate your… |
Intermediate
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Medium
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| Host green events or campaigns to raise awareness | Hosting green events or campaigns can raise environmental awareness a… |
Intermediate
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Medium
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| Host or participate in industry events, panels, and podcasts | Get your brand noticed and build meaningful connections by hosting or… |
Intermediate
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Medium
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| Host webinars or events featuring industry experts | Webinars or events with industry experts can boost your brand's reput… |
Intermediate
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Medium
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| Involve employees in CSR activities to foster a positive culture | Engaging employees in corporate social responsibility (CSR) activitie… |
Intermediate
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Medium
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| Leverage PR to gain media coverage for whitepaper releases | Getting the media to cover your whitepaper releases extends your reac… |
Intermediate
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Medium
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| Leverage community relations for positive PR and goodwill | Build strong local connections and show you care by getting involved … |
Intermediate
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Medium
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| Leverage local TV to support community engagement efforts | Using local TV to support community engagement can be a great way to … |
Intermediate
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Medium
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| Leverage local newspapers for community-focused campaigns | Using local newspapers for community-focused campaigns is a great way… |
Intermediate
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Medium
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| Leverage media relations for thought leadership and brand positioning | Get your brand in front of the right people by using media relations … |
Intermediate
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Medium
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| Leverage press releases for crisis communication | In times of crisis, using press releases to communicate effectively w… |
Intermediate
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Medium
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| Measure community relations impact through local sentiment and brand perception | Gauge how your brand or service resonates locally by monitoring publi… |
Intermediate
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Medium
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| Measure event success through registration, attendance, and engagement metrics | Tracking event success via registration, attendance, and engagement m… |
Intermediate
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Medium
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| Measure impact through post-conference surveys and feedback | Gather valuable feedback and measure the success of your conference b… |
Intermediate
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Medium
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| Measure media relations effectiveness through coverage volume and quality | Tracking media coverage volume and quality is crucial for understandi… |
Intermediate
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Medium
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| Measure press release impact through media analytics and brand lift | Analyze how well your press releases are doing by using media analyti… |
Intermediate
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Medium
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| Monitor and manage the online reputation of executives | Effective online reputation management for executives involves monito… |
Intermediate
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Medium
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| Monitor community engagement through feedback and participation | Keeping track of how your community responds through feedback and par… |
Intermediate
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Medium
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| Monitor media coverage and sentiment through media analytics tools | Keep track of how your brand is being mentioned and perceived in the … |
Intermediate
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Medium
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| Monitor press release performance through media coverage and pickup | When you need to see how your press release is doing, monitoring medi… |
Intermediate
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Medium
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| Monitor social media and news for emerging issues | Keeping an eye on social media and news helps catch problems early wh… |
Intermediate
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Medium
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| Partner with local organisations for co-branded community initiatives | Join forces with local organizations to turn small community initiati… |
Intermediate
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Medium
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| Partner with reputable publications for positive brand coverage | Working with trusted publications can elevate your brand's visibility… |
Intermediate
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Medium
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| Post-crisis, conduct a debrief to learn and improve future strategies | After a crisis, holding a debrief session can be really useful. It he… |
Intermediate
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Medium
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| Publish articles and whitepapers under executive bylines | Publishing articles and whitepapers under executive bylines helps sho… |
Intermediate
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Medium
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| Publish case studies, whitepapers, and research reports | Publish case studies, whitepapers, and research reports to educate an… |
Intermediate
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Medium
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| Regularly conduct crisis simulations to prepare teams | Running crisis simulations helps organizations to prepare their teams… |
Intermediate
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Medium
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| Regularly evaluate community relations strategies to ensure alignment | Regularly evaluating community relations strategies helps ensure alig… |
Intermediate
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Medium
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| Regularly update media lists to ensure relevance | Keeping your media lists up-to-date helps to target the right journal… |
Intermediate
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Medium
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| Share company milestones and employee spotlights | Share company milestones and employee spotlights to build trust, enha… |
Intermediate
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Medium
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| Telegram Polls and Surveys | Ideal for boosting engagement, collecting feedback, and understanding… |
Intermediate
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Medium
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| Train spokespeople to handle media and public inquiries | Building strong spokespersons for media and public inquiries boosts b… |
Intermediate
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Medium
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| Train staff on crisis communication and customer handling | Prepping your team for crisis communication and customer handling can… |
Intermediate
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Medium
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| Train support staff to provide consistent, empathetic, and efficient service | Training support staff to be consistent, empathetic, and efficient bo… |
Intermediate
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Medium
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| Train teams on data-driven decision-making and analytics tools | Improve your team's ability to make data-driven decisions and use ana… |
Intermediate
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Medium
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| Use community events to build relationships and trust | Building relationships and trust through community events involves en… |
Intermediate
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Medium
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| Use community relations to support broader corporate social responsibility (CSR) goals | Connecting with your community shows you're committed to doing good, … |
Intermediate
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Medium
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| Use data visualisation tools to present insights clearly to stakeholders | Using data visualization tools helps make complex data more understan… |
Intermediate
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Medium
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| Use data visualisation tools to present insights to stakeholders | Using data visualization tools makes it easy to turn complex data int… |
Intermediate
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Medium
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| Use flyers to build community awareness and engagement | Flyers are a great way to spread the word around your community. They… |
Intermediate
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Medium
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| Use infographics to simplify complex processes and increase shareability | Infographics simplify complex ideas, making them more digestible and … |
Intermediate
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Medium
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| Use media pitches to secure coverage in relevant outlets | Pitching to media outlets can help you gain valuable coverage without… |
Intermediate
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Medium
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| Use media relations to manage crises and protect brand reputation | Leverage media connections to handle crises and safeguard your brand'… |
Intermediate
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Medium
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| Use multiple channels (social media, email, press releases) for crisis communication | During a crisis, reaching your audience quickly and effectively can m… |
Intermediate
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Medium
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| Use newspapers for announcements and public relations | Using newspapers for announcements and public relations can reach a w… |
Intermediate
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Medium
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| Use press releases for brand positioning and awareness | Press releases are a great way to boost your brand's visibility and c… |
Intermediate
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Medium
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| Use press releases to announce new products or initiatives | Get the word out about your new product or initiative with a press re… |
Intermediate
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Medium
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| Use press releases to build relationships with journalists and media | Press releases can help you connect with journalists and media outlet… |
Intermediate
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Medium
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| Use social media to promote community engagement efforts | Leveraging social media is great for encouraging community engagement… |
Intermediate
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Medium
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| Use sponsorships to enhance community relations and goodwill | Sponsorships build a stronger connection with the local community. Th… |
Intermediate
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Medium
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| Use transparency and honesty in all communications to maintain trust | Maintaining transparency and honesty in all communications helps buil… |
Intermediate
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Medium
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| Utilise LinkedIn Groups to engage with industry peers | Join LinkedIn Groups to connect with other professionals, share insig… |
Intermediate
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Medium
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| Utilise PR to manage public perception and gain media coverage | PR is a savvy way to manage your public image and get media coverage.… |
Intermediate
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Medium
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| Utilise press releases and media outreach to announce new positioning | Press releases and media outreach are a great way to share your new b… |
Intermediate
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Medium
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