Events
Conferences
Conferences are a great way to network and learn industry trends in person. You can build trust and engage with your audience effectively. However, they can be quite costly and time-intensive to plan and attend.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Run co-marketing campaigns with complementary brands | Team up with brands that complement your product or service to co-cre… |
Intermediate
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| Run pilot programmes to test market viability before a full launch | Testing the waters with a pilot program helps gauge market interest b… |
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| Share content through partnerships with other brands or companies | This tactic leverages joint efforts with other brands to create and d… |
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Medium
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| Share data and insights to optimise partnership outcomes | Sharing insightful data and analytics with partners can help align yo… |
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Medium
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| Tailor content based on customer journey stage and persona | Creating content that matches where customers are in their journey an… |
Intermediate
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Medium
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| Target ads to specific local events or seasons | Targeting ads to specific local events or seasons can boost brand vis… |
Intermediate
|
Medium
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| Train spokespeople to handle media and public inquiries | Building strong spokespersons for media and public inquiries boosts b… |
Intermediate
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Medium
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| Train staff on data analytics tools and techniques to enhance capabilities | Strengthening your team's proficiency in data analytics tools can boo… |
Intermediate
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Medium
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| Train teams on data-driven decision-making and analytics tools | Improve your team's ability to make data-driven decisions and use ana… |
Intermediate
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Medium
|
| Use a multi-channel approach to promote activations before, during, and after the event | Capture attention by promoting activations on multiple channels befor… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
Paid Only
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Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Networking opportunities allow for face-to-face interactions that can build stronger relationships.
- Industry insights gained from conferences can keep your business up-to-date with the latest trends.
- Brand visibility is enhanced through speaking engagements and sponsorships.
- Lead generation is effective as you meet potential clients who are highly interested in your field.
- Educational value from sessions and workshops can improve your team’s skills and knowledge.
- Collaborative environment fosters partnerships and joint ventures.
- Trust-building is easier when you meet contacts in person.
Cons
- High costs can be a significant barrier for small businesses or startups.
- Time-consuming nature requires a significant investment of time for planning and attending.
- Limited reach confines your audience to those who can physically attend.
- Competitive environment where multiple businesses vie for attention.
- Variable ROI depending on numerous factors, such as the specific conference and its attendees.
- Logistical challenges may arise, especially for international events.
- Economic downturns can negatively impact attendance and effectiveness.