Events
Conferences
Conferences are a great way to network and learn industry trends in person. You can build trust and engage with your audience effectively. However, they can be quite costly and time-intensive to plan and attend.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Host joint events or webinars to engage shared audiences | Collaborating on events or webinars is a smart way to engage with sha… |
Intermediate
|
Medium
|
| Host joint events or webinars to increase reach and engagement | Hosting joint events or webinars can broaden your audience and create… |
Intermediate
|
Medium
|
| Host or participate in industry events, panels, and podcasts | Get your brand noticed and build meaningful connections by hosting or… |
Intermediate
|
Medium
|
| Host pop-up events in high-traffic areas to maximise exposure | Imagine creating buzz with pop-up events in busy areas. It's perfect … |
Intermediate
|
Medium
|
| Host sampling events in high-traffic areas or stores | Hosting sampling events in crowded stores or busy areas lets you dire… |
Intermediate
|
Medium
|
| Host virtual or in-person events to engage with potential customers | Hosting virtual or in-person events is a great way to engage potentia… |
Intermediate
|
Medium
|
| Host webinars or events featuring industry experts | Webinars or events with industry experts can boost your brand's reput… |
Intermediate
|
Medium
|
| Host webinars or events to discuss whitepaper findings | Run engaging webinars or events where you discuss your whitepaper fin… |
Intermediate
|
Medium
|
| Host webinars or events to showcase new offerings and changes | Webinars or events are a great way to show new products or changes wh… |
Intermediate
|
Medium
|
| Identify potential joint venture partners with complementary capabilities | Partnering with other businesses that have different but complementar… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
Paid Only
|
Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Networking opportunities allow for face-to-face interactions that can build stronger relationships.
- Industry insights gained from conferences can keep your business up-to-date with the latest trends.
- Brand visibility is enhanced through speaking engagements and sponsorships.
- Lead generation is effective as you meet potential clients who are highly interested in your field.
- Educational value from sessions and workshops can improve your team’s skills and knowledge.
- Collaborative environment fosters partnerships and joint ventures.
- Trust-building is easier when you meet contacts in person.
Cons
- High costs can be a significant barrier for small businesses or startups.
- Time-consuming nature requires a significant investment of time for planning and attending.
- Limited reach confines your audience to those who can physically attend.
- Competitive environment where multiple businesses vie for attention.
- Variable ROI depending on numerous factors, such as the specific conference and its attendees.
- Logistical challenges may arise, especially for international events.
- Economic downturns can negatively impact attendance and effectiveness.