Events
Conferences
Conferences are a great way to network and learn industry trends in person. You can build trust and engage with your audience effectively. However, they can be quite costly and time-intensive to plan and attend.
Related Tactics
Name | Description | Difficulty | Cost |
---|---|---|---|
Align sales and marketing teams for a cohesive ABM approach | Coordination between sales and marketing ensures that everyone is on … |
Intermediate
|
Medium
|
Analyse past seasonal performance to inform future strategies | Analyzing your past seasonal performance isn't just about looking bac… |
Intermediate
|
Medium
|
Build a strong community around the niche market through engagement | Connect with like-minded individuals who share your passion. Best for… |
Intermediate
|
Medium
|
Choose sponsorships that align with brand values and audience | Aligning sponsorships with your brand values and target audience can … |
Intermediate
|
Medium
|
Collaborate on events or sponsorships for mutual benefit | Partnering for events or sponsorships is a great way to combine resou… |
Intermediate
|
Medium
|
Collaborate with industry experts for co-hosted webinars | Partnering with industry experts for webinars is an excellent way to … |
Intermediate
|
Medium
|
Collaborate with industry experts to co-create content | Partner with industry experts to create content that resonates with y… |
Intermediate
|
Medium
|
Collaborate with industry groups to promote sustainable practices | Teaming up with industry groups to advocate for sustainable practices… |
Intermediate
|
Medium
|
Collect attendee contact information for follow-up marketing | Gathering contact details from event attendees allows you to engage t… |
Intermediate
|
Medium
|
Collect influencer feedback during and after the event for future improvement | Get invaluable insights from influencers during and after your event … |
Intermediate
|
Medium
|
Related Tools
Name | Description | Pricing | Ease of Use |
---|---|---|---|
EventMobi | EventMobi is a comprehensive event management platform designed for m… |
Paid Only
|
Moderate
|
Eventbrite | Eventbrite is a leading event management and ticketing platform that … |
Paid Only
|
Moderate
|
EveryAction | EveryAction is a robust marketing tool designed to enhance customer a… |
Paid Only
|
Moderate
|
Feathr | Feathr is a cutting-edge marketing platform designed to enhance brand… |
Paid Only
|
Moderate
|
Fidel | Fidel is a leading marketing tool designed to enhance customer acquis… |
Paid Only
|
Moderate
|
Figma | Figma is a leading collaborative interface design tool that empowers … |
Paid Only
from $144.00/mo
|
Moderate
|
FocusVision | FocusVision is an advanced marketing tool designed to enhance brand a… |
Paid Only
|
Moderate
|
Freshdesk | Freshdesk is a cloud-based customer support software designed to stre… |
Paid Only
|
Moderate
|
Fruition | Fruition is a sophisticated marketing tool designed to optimize busin… |
Paid Only
|
Moderate
|
G2 | G2 is a leading platform for discovering and reviewing business softw… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Networking opportunities allow for face-to-face interactions that can build stronger relationships.
- Industry insights gained from conferences can keep your business up-to-date with the latest trends.
- Brand visibility is enhanced through speaking engagements and sponsorships.
- Lead generation is effective as you meet potential clients who are highly interested in your field.
- Educational value from sessions and workshops can improve your team’s skills and knowledge.
- Collaborative environment fosters partnerships and joint ventures.
- Trust-building is easier when you meet contacts in person.
Cons
- High costs can be a significant barrier for small businesses or startups.
- Time-consuming nature requires a significant investment of time for planning and attending.
- Limited reach confines your audience to those who can physically attend.
- Competitive environment where multiple businesses vie for attention.
- Variable ROI depending on numerous factors, such as the specific conference and its attendees.
- Logistical challenges may arise, especially for international events.
- Economic downturns can negatively impact attendance and effectiveness.