Social Media
Pinterest is a visual discovery and bookmarking tool perfect for showcasing products and ideas. It’s great for reaching a creative audience and driving traffic to your website, though it might not generate immediate sales. Ad campaigns are easy to set up but can be relatively expensive.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Offer free products or exclusive experiences in exchange for promotion | Providing free products or exclusive experiences for promotion is a w… |
Intermediate
|
Medium
|
| Offer multi-channel support (phone, email, social media, live chat) | Multi-channel support lets customers reach you on their preferred pla… |
Intermediate
|
Medium
|
| Offer rewards or discounts for user-generated content submissions | Encourage your audience to create and share their own content by offe… |
Intermediate
|
Medium
|
| Optimise ad formats and placements for each platform | Making sure your ads look great and show up in the right places can b… |
Intermediate
|
Medium
|
| Optimise for both text and multimedia content | Balance your content strategy with both text and multimedia to engage… |
Intermediate
|
Medium
|
| Optimise for mobile to ensure readability | Make sure your site is mobile-friendly so everyone can read it easily… |
Intermediate
|
Medium
|
| Optimise pin descriptions with relevant keywords | Boost your Pinterest visibility by optimizing pin descriptions with k… |
Intermediate
|
Medium
|
| Optimise posts for Facebook’s algorithm (engagement-driven) | Want to get more eyes on your Facebook posts? Optimizing for the algo… |
Intermediate
|
Medium
|
| Participate in Group Boards to increase reach | Engaging in group boards on Pinterest can help you reach a wider audi… |
Intermediate
|
Medium
|
| Partner with influencers or celebrities to draw attention to activations | Leveraging influencers or celebrities can really draw attention to yo… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
|
Moderate
|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
|
Moderate
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
|
Moderate
|
| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
Paid Only
from $99.00/mo
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Highly visual platform which is perfect for showcasing products and creative ideas.
- Engaged user base mainly consisting of people looking for inspiration and projects.
- Strong potential to drive website traffic through pins linked to your site.
- Excellent for brand awareness and reaching a highly targeted demographic.
- User-friendly ad platform which makes setting up campaigns easy.
- Integrated e-commerce features helping retailers showcase and sell their products.
- Evergreen content keeping your pins relevant for long periods, unlike other social platforms.
Cons
- Can be relatively expensive compared to other social media ad platforms.
- Lower direct sales conversion as users browse for inspiration rather than immediate purchases.
- Time-consuming content creation since high-quality visuals are a must.
- Competitive platform with many brands vying for user attention.
- May require continuous updates to maintain engagement and visibility.
- Ad performance may vary significantly based on the target audience and niche.
- Limited analytics compared to some other social media platforms.