Social Media
Pinterest is a visual discovery and bookmarking tool perfect for showcasing products and ideas. It’s great for reaching a creative audience and driving traffic to your website, though it might not generate immediate sales. Ad campaigns are easy to set up but can be relatively expensive.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use influencer marketing to promote the co-branded product or service | Partnering with influencers helps spread the word about your co-brand… |
Intermediate
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Medium
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| Use infographics to simplify complex processes and increase shareability | Infographics simplify complex ideas, making them more digestible and … |
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Medium
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| Use interactive elements to engage customers | Using interactive elements like polls, quizzes, and interactive video… |
Intermediate
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Medium
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| Use lead generation ads to capture user information directly | Lead generation ads are a great way to gather user info quickly. They… |
Intermediate
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Medium
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| Use meme generators and tools to quickly create and distribute content | Meme generators make it easy to create and share funny and relatable … |
Intermediate
|
Medium
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| Use multimedia elements like images, videos, and infographics | Engage your audience using images, videos, and infographics to create… |
Intermediate
|
Medium
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| Use multiple channels (social media, email, press releases) for crisis communication | During a crisis, reaching your audience quickly and effectively can m… |
Intermediate
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Medium
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| Use native advertising to integrate content seamlessly into relevant publications | Native advertising effortlessly fits your content into related public… |
Intermediate
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Medium
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| Use platform-specific targeting options for precise audience reach | Platform-specific targeting helps you hone in on the right audience f… |
Intermediate
|
Medium
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| Use relevant hashtags to increase content visibility | Using relevant hashtags can boost how many people see your posts on s… |
Intermediate
|
Medium
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
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Moderate
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| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
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Easy
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
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Moderate
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| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
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Moderate
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| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
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Moderate
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| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
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Moderate
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| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
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Moderate
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
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Moderate
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| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
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Moderate
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| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
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from $99.00/mo
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Quick Facts
Parent Channel:
Pros
- Highly visual platform which is perfect for showcasing products and creative ideas.
- Engaged user base mainly consisting of people looking for inspiration and projects.
- Strong potential to drive website traffic through pins linked to your site.
- Excellent for brand awareness and reaching a highly targeted demographic.
- User-friendly ad platform which makes setting up campaigns easy.
- Integrated e-commerce features helping retailers showcase and sell their products.
- Evergreen content keeping your pins relevant for long periods, unlike other social platforms.
Cons
- Can be relatively expensive compared to other social media ad platforms.
- Lower direct sales conversion as users browse for inspiration rather than immediate purchases.
- Time-consuming content creation since high-quality visuals are a must.
- Competitive platform with many brands vying for user attention.
- May require continuous updates to maintain engagement and visibility.
- Ad performance may vary significantly based on the target audience and niche.
- Limited analytics compared to some other social media platforms.