Social Media
Pinterest is a visual discovery and bookmarking tool perfect for showcasing products and ideas. It’s great for reaching a creative audience and driving traffic to your website, though it might not generate immediate sales. Ad campaigns are easy to set up but can be relatively expensive.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Use relevant hashtags to reach a broader audience | Leveraging the right hashtags can boost your visibility on social med… |
Intermediate
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| Use retargeting ads to capture potential leads who have visited the site | Retargeting ads are perfect for bringing potential leads back to your… |
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Medium
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| Use retargeting ads to engage customers across channels | Retargeting ads can help you catch the eyes of customers across multi… |
Intermediate
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Medium
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| Use retargeting to re-engage customers across different channels | Retargeting ads help reel back in customers who have shown interest b… |
Intermediate
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Medium
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| Use seasonal themes in content and product offerings to attract attention | Highlighting seasonal themes makes your brand feel timely and relevan… |
Intermediate
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Medium
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| Use sentiment analysis tools to gauge public perception and adjust strategies | Sentiment analysis tools help you see what people think about your br… |
Intermediate
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Medium
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| Use social media and email marketing to promote the co-branded effort | Leverage social media platforms and email campaigns to spotlight your… |
Intermediate
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Medium
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| Use social media and email marketing to promote the pop-up in advance | Use social media and email marketing to promote your pop-up event eff… |
Intermediate
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Medium
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| Use social media to promote CSR efforts and engage followers | Show your brand’s commitment to social responsibility by sharing stor… |
Intermediate
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Medium
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| Use social media to promote community engagement efforts | Leveraging social media is great for encouraging community engagement… |
Intermediate
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Medium
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| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
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| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
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| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
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| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
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| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
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Quick Facts
Parent Channel:
Pros
- Highly visual platform which is perfect for showcasing products and creative ideas.
- Engaged user base mainly consisting of people looking for inspiration and projects.
- Strong potential to drive website traffic through pins linked to your site.
- Excellent for brand awareness and reaching a highly targeted demographic.
- User-friendly ad platform which makes setting up campaigns easy.
- Integrated e-commerce features helping retailers showcase and sell their products.
- Evergreen content keeping your pins relevant for long periods, unlike other social platforms.
Cons
- Can be relatively expensive compared to other social media ad platforms.
- Lower direct sales conversion as users browse for inspiration rather than immediate purchases.
- Time-consuming content creation since high-quality visuals are a must.
- Competitive platform with many brands vying for user attention.
- May require continuous updates to maintain engagement and visibility.
- Ad performance may vary significantly based on the target audience and niche.
- Limited analytics compared to some other social media platforms.