Social Media
Pinterest is a visual discovery and bookmarking tool perfect for showcasing products and ideas. It’s great for reaching a creative audience and driving traffic to your website, though it might not generate immediate sales. Ad campaigns are easy to set up but can be relatively expensive.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Create joint content (blogs, webinars, social media) to increase reach | Collaborating on blogs, webinars, and social media content can help y… |
Intermediate
|
Medium
|
| Create long, vertical pins that are more eye-catching | Long, vertical pins stand out in the Pinterest feed, catching the eye… |
Intermediate
|
Medium
|
| Create pillar content and topic clusters to increase site authority | Creating pillar content and topic clusters helps your website rank hi… |
Intermediate
|
Medium
|
| Create shareable, high-quality visual content | Create visually stunning images or videos that people want to share. … |
Intermediate
|
Medium
|
| Create visually appealing display ads that capture attention | Creating display ads that are visually appealing is a great way to gr… |
Intermediate
|
Medium
|
| Create visually appealing pins that align with popular trends | Make eye-catching pins that tap into what's trending right now. This … |
Intermediate
|
Medium
|
| Curate high-quality, relevant content for your audience | Creating high-quality, relevant content captures your audience's atte… |
Intermediate
|
Medium
|
| Develop a brand manifesto or story that aligns with customer values | Crafting a brand story that resonates with your audience can deeply c… |
Intermediate
|
Medium
|
| Develop a content calendar aligned with customer needs and seasonal trends | Creating a content calendar that matches customer needs and seasonal … |
Intermediate
|
Medium
|
| Develop a content calendar focused on high-impact viral campaigns | Creating a content calendar for high-impact viral campaigns helps you… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
|
Moderate
|
| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
|
Moderate
|
| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
|
Moderate
|
| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
Paid Only
from $99.00/mo
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Highly visual platform which is perfect for showcasing products and creative ideas.
- Engaged user base mainly consisting of people looking for inspiration and projects.
- Strong potential to drive website traffic through pins linked to your site.
- Excellent for brand awareness and reaching a highly targeted demographic.
- User-friendly ad platform which makes setting up campaigns easy.
- Integrated e-commerce features helping retailers showcase and sell their products.
- Evergreen content keeping your pins relevant for long periods, unlike other social platforms.
Cons
- Can be relatively expensive compared to other social media ad platforms.
- Lower direct sales conversion as users browse for inspiration rather than immediate purchases.
- Time-consuming content creation since high-quality visuals are a must.
- Competitive platform with many brands vying for user attention.
- May require continuous updates to maintain engagement and visibility.
- Ad performance may vary significantly based on the target audience and niche.
- Limited analytics compared to some other social media platforms.