Events

Sponsorships

Sponsorships allow brands to reach new audiences by associating with events, people, or causes. They build credibility and generate exposure, but they can be costly and their impact hard to measure. Ideal for growing visibility.

Related Tactics

Name Description Difficulty Cost
Analyse past seasonal performance to inform future strategies Analyzing your past seasonal performance isn't just about looking bac…
Intermediate
Medium
Choose sponsorships that align with brand values and audience Aligning sponsorships with your brand values and target audience can …
Intermediate
Medium
Collaborate on events or sponsorships for mutual benefit Partnering for events or sponsorships is a great way to combine resou…
Intermediate
Medium
Collaborate with industry groups to promote sustainable practices Teaming up with industry groups to advocate for sustainable practices…
Intermediate
Medium
Create a joint marketing strategy to promote the new venture Partnering with another company to create a joint marketing strategy …
Intermediate
Medium
Create and promote Events to drive participation Create and promote events to build excitement and draw participation.…
Intermediate
Medium
Create co-branded products or services to strengthen the alliance Co-branding lets you partner with another brand to create a unique pr…
Intermediate
Medium
Create exclusive co-branded content to promote the partnership Create unique content with a partner brand to showcase a combined mes…
Intermediate
Medium
Create exclusive content or experiences for higher-tier members Craft special content or host unique experiences for your premium mem…
Intermediate
Medium
Develop a brand manifesto or story that aligns with customer values Crafting a brand story that resonates with your audience can deeply c…
Intermediate
Medium
»

Related Tools

Name Description Pricing Ease of Use
AdMall AdMall is an advanced marketing tool designed to empower professional…
Paid Only
Moderate
Adobe Creative Cloud Adobe Creative Cloud is a comprehensive suite of design, video, web, …
Paid Only
from $54.00/mo
Moderate
Aha! Aha! is a leading marketing tool designed to streamline strategic mar…
Paid Only
Moderate
Airmeet Airmeet is a versatile platform designed to host immersive virtual ev…
Paid Only
Moderate
Aisle Planner Aisle Planner is a comprehensive marketing tool designed to streamlin…
Paid Only
Moderate
Allbound Allbound is a cutting-edge channel sales and marketing platform desig…
Paid Only
Moderate
Alteryx Alteryx is a leading data analytics platform that empowers marketing …
Paid Only
Moderate
Ampersand Ampersand is a sophisticated marketing tool designed to enhance brand…
Paid Only
Moderate
Annex Cloud Annex Cloud is a comprehensive marketing platform designed to enhance…
Paid Only
Moderate
Antavo Antavo is a leading loyalty management platform designed to support c…
Paid Only
Moderate
»

Quick Facts

Parent Channel:

Events

Pros

  • Credibility: Aligning with established events or popular figures can bring instant credibility to your brand.
  • Visibility: Provides a platform to get in front of a large, targeted audience.
  • Versatility: Can be tailored to various needs including events, individuals, or causes.
  • Engagement: Encourages audience interaction and can create deeper emotional connections.
  • Networking: Opens up avenues for partnership and collaboration.
  • Brand Loyalty: Builds a positive association with your brand.
  • Long-Term Impact: Can have a lasting impact on brand recognition and reputation.

Cons

  • Cost: Can be significantly expensive to sponsor high-profile events or individuals.
  • Measurement: Tracking the ROI can be challenging.
  • Risk: The reputation of your brand is tied to the sponsor, which can be risky.
  • Relevance: The event or person’s audience might not align perfectly with your target market.
  • Complexity: Negotiating and managing sponsorship deals can be time-consuming.
  • Limited Control: Less control over the audience’s experience compared to owned channels.
  • Exclusivity: Sponsorship contracts can limit flexibility in participation and promotion.