Events
Sponsorships
Sponsorships allow brands to reach new audiences by associating with events, people, or causes. They build credibility and generate exposure, but they can be costly and their impact hard to measure. Ideal for growing visibility.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Host exclusive events (virtual or in-person) tailored to influencers | Organize unique events for influencers to create buzz and build an au… |
Intermediate
|
Medium
|
| Host fundraising events or charity drives to support CSR causes | Hosting fundraising events or charity drives for CSR can elevate your… |
Intermediate
|
Medium
|
| Host green events or campaigns to raise awareness | Hosting green events or campaigns can raise environmental awareness a… |
Intermediate
|
Medium
|
| Host influencer events or meetups to build community and loyalty | Host an influencer event or meetup to create lasting connections betw… |
Intermediate
|
Medium
|
| Host joint events or webinars to engage shared audiences | Collaborating on events or webinars is a smart way to engage with sha… |
Intermediate
|
Medium
|
| Host joint events or webinars to increase reach and engagement | Hosting joint events or webinars can broaden your audience and create… |
Intermediate
|
Medium
|
| Host or participate in industry events, panels, and podcasts | Get your brand noticed and build meaningful connections by hosting or… |
Intermediate
|
Medium
|
| Host pop-up events in high-traffic areas to maximise exposure | Imagine creating buzz with pop-up events in busy areas. It's perfect … |
Intermediate
|
Medium
|
| Host virtual or in-person events to engage with potential customers | Hosting virtual or in-person events is a great way to engage potentia… |
Intermediate
|
Medium
|
| Identify and partner with complementary businesses or brands | Work with complementary businesses or brands to co-host events, share… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
Paid Only
|
Moderate
|
| Antavo | Antavo is a leading loyalty management platform designed to support c… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Credibility: Aligning with established events or popular figures can bring instant credibility to your brand.
- Visibility: Provides a platform to get in front of a large, targeted audience.
- Versatility: Can be tailored to various needs including events, individuals, or causes.
- Engagement: Encourages audience interaction and can create deeper emotional connections.
- Networking: Opens up avenues for partnership and collaboration.
- Brand Loyalty: Builds a positive association with your brand.
- Long-Term Impact: Can have a lasting impact on brand recognition and reputation.
Cons
- Cost: Can be significantly expensive to sponsor high-profile events or individuals.
- Measurement: Tracking the ROI can be challenging.
- Risk: The reputation of your brand is tied to the sponsor, which can be risky.
- Relevance: The event or person’s audience might not align perfectly with your target market.
- Complexity: Negotiating and managing sponsorship deals can be time-consuming.
- Limited Control: Less control over the audience’s experience compared to owned channels.
- Exclusivity: Sponsorship contracts can limit flexibility in participation and promotion.