Events
Sponsorships
Sponsorships allow brands to reach new audiences by associating with events, people, or causes. They build credibility and generate exposure, but they can be costly and their impact hard to measure. Ideal for growing visibility.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Invest in joint R&D efforts to innovate and develop new products | Pooling resources and expertise with partners to develop new products… |
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| Involve ambassadors in brand campaigns or events | Harness the power of enthusiastic brand ambassadors to elevate your c… |
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| Involve employees in CSR activities to foster a positive culture | Engaging employees in corporate social responsibility (CSR) activitie… |
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| Leverage CSR efforts in PR and marketing campaigns to build brand reputation | Using corporate social responsibility (CSR) initiatives in PR and mar… |
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| Leverage community relations for positive PR and goodwill | Build strong local connections and show you care by getting involved … |
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| Leverage conferences for networking and business development | Attending conferences can boost your business by building strong conn… |
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| Leverage each partner’s audience for cross-promotion | Team up with other businesses to promote each other to your respectiv… |
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| Leverage event partnerships for co-hosting or sponsorship opportunities | Partnering for events helps your brand get in front of a new, engaged… |
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| Leverage executive branding to enhance company credibility and trust | Building your executive's personal brand can really boost your compan… |
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| Leverage joint venture resources for cross-training and skill development | Utilizing resources from joint ventures for cross-training and skill … |
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
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Moderate
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
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from $54.00/mo
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| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
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| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
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| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
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Moderate
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| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
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Moderate
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| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
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| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
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| Annex Cloud | Annex Cloud is a comprehensive marketing platform designed to enhance… |
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| Antavo | Antavo is a leading loyalty management platform designed to support c… |
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Quick Facts
Parent Channel:
Pros
- Credibility: Aligning with established events or popular figures can bring instant credibility to your brand.
- Visibility: Provides a platform to get in front of a large, targeted audience.
- Versatility: Can be tailored to various needs including events, individuals, or causes.
- Engagement: Encourages audience interaction and can create deeper emotional connections.
- Networking: Opens up avenues for partnership and collaboration.
- Brand Loyalty: Builds a positive association with your brand.
- Long-Term Impact: Can have a lasting impact on brand recognition and reputation.
Cons
- Cost: Can be significantly expensive to sponsor high-profile events or individuals.
- Measurement: Tracking the ROI can be challenging.
- Risk: The reputation of your brand is tied to the sponsor, which can be risky.
- Relevance: The event or person’s audience might not align perfectly with your target market.
- Complexity: Negotiating and managing sponsorship deals can be time-consuming.
- Limited Control: Less control over the audience’s experience compared to owned channels.
- Exclusivity: Sponsorship contracts can limit flexibility in participation and promotion.