Outdoor Advertising
Street Furniture
Street furniture advertising involves placing ads on public amenities like benches, bus shelters, and kiosks. It’s visible and hard to ignore. Great for local targeting but can be expensive and requires regular maintenance.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Create ads with a strong local focus and community appeal | Ads focused on local communities can build a strong connection with t… |
Intermediate
|
Medium
|
| Develop a consistent ad campaign theme for brand recognition | By keeping your ads consistent, you help build a strong, recognizable… |
Intermediate
|
Medium
|
| Distribute flyers in high-traffic areas or events | Handing out flyers in bustling areas or at events is a straightforwar… |
Intermediate
|
Medium
|
| Host pop-up events in high-traffic areas to maximise exposure | Imagine creating buzz with pop-up events in busy areas. It's perfect … |
Intermediate
|
Medium
|
| Identify high-traffic locations for temporary pop-up shops | Scouting for the perfect high-traffic locations for your pop-up shop … |
Intermediate
|
Medium
|
| Implement guerrilla marketing tactics to create buzz | Guerrilla marketing is all about surprising and engaging your audienc… |
Intermediate
|
Medium
|
| Include QR codes or website links to drive online engagement | Using QR codes or website links helps direct people to your online co… |
Intermediate
|
Medium
|
| Incorporate QR codes to drive online engagement | Using QR codes is a fantastic way to seamlessly connect offline and o… |
Intermediate
|
Medium
|
| Incorporate local elements to increase relevance | Make your marketing more relatable by adding local touches, like regi… |
Intermediate
|
Medium
|
| Incorporate local landmarks or culture into ads | Leverage local landmarks and culture in your ads to create a deeper c… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Clover | Clover is an advanced marketing tool designed to streamline customer … |
Paid Only
|
Moderate
|
| Fidel | Fidel is a leading marketing tool designed to enhance customer acquis… |
Paid Only
|
Moderate
|
| Geopath | Geopath is a leading marketing tool that provides marketers with adva… |
Paid Only
|
Moderate
|
| JCDecaux | JCDecaux is a leading global outdoor advertising company that special… |
Paid Only
|
Moderate
|
| Lamar | Lamar is a leading marketing tool specializing in outdoor advertising… |
Paid Only
|
Moderate
|
| Lamar Advertising Digital Network | Lamar Advertising Digital Network is a sophisticated marketing platfo… |
Paid Only
|
Moderate
|
| Markate | Markate is an innovative marketing tool designed to streamline and en… |
Paid Only
|
Moderate
|
| Marq | Marq is an innovative marketing tool designed to streamline and enhan… |
Paid Only
|
Moderate
|
| Nielsen | Nielsen is a global leader in audience measurement, data, and analyti… |
Paid Only
|
Moderate
|
| OUTFRONT Media | OUTFRONT Media is a leading outdoor advertising company specializing … |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Visibility: Street furniture ads are highly visible as they are placed at eye level in public spaces, ensuring they catch the attention of passersby.
- Local Targeting: These ads are perfect for local businesses aiming to reach a specific geographic audience in their vicinity.
- High Frequency: Commuters and pedestrians who use the same routes daily are likely to see these ads multiple times, reinforcing the message.
- Wide Reach: These ads can reach a broad audience, including tourists, locals, and commuters, maximizing exposure.
- Engagement: Interactive elements, like QR codes, can be incorporated into street furniture ads to engage and direct customers online.
- Trust Building: Being associated with well-maintained public amenities can enhance the perceived trust and credibility of the brand.
- Aesthetic Appeal: Well-designed street furniture ads can enhance the look of public spaces, making them more inviting.
Cons
- Cost: Street furniture advertising can be expensive, especially in high-traffic areas where rates are higher.
- Maintenance: These ads require ongoing maintenance to remain clean and legible, which can add to the costs.
- Permits: Securing the necessary permits and permissions to place these ads can be a bureaucratic and time-consuming process.
- Vandalism: Ads in public spaces are susceptible to vandalism, which can damage the brand image if not promptly addressed.
- Weather Dependency: Exposure to the elements means that these ads can be quickly worn out by weather, reducing their longevity.
- Limited Message Space: The physical space available for messaging is often limited, which can constrain the amount of information conveyed.
- Static Nature: Unlike digital ads, these ads are static and cannot be easily updated or changed once installed.