Outdoor Advertising
Street Furniture
Street furniture advertising involves placing ads on public amenities like benches, bus shelters, and kiosks. It’s visible and hard to ignore. Great for local targeting but can be expensive and requires regular maintenance.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Invest in out-of-home advertising (billboards, transit ads) in high-traffic areas | Out-of-home advertising using billboards and transit ads in high-traf… |
Intermediate
|
Medium
|
| Leverage billboards for brand awareness and recognition | Billboards are a classic way to grab attention and make your brand me… |
Intermediate
|
Medium
|
| Leverage digital billboards for dynamic content | Digital billboards rotate messages based on the time of day, location… |
Intermediate
|
Medium
|
| Leverage digital displays for dynamic, engaging content | Use digital displays to showcase captivating and dynamic content that… |
Intermediate
|
Medium
|
| Leverage transit ads for localised, community-focused campaigns | Using transit ads is great for local outreach since public transporta… |
Intermediate
|
Medium
|
| Monitor ad performance through local traffic and engagement data | Monitoring ad performance through local traffic and engagement data h… |
Intermediate
|
Medium
|
| Monitor billboard performance through local traffic data | Track the effectiveness of billboards by analyzing local traffic data… |
Intermediate
|
Medium
|
| Partner with local businesses for co-branded ads | Teaming up with local businesses for co-branded ads can create a sens… |
Intermediate
|
Medium
|
| Partner with local businesses for mutual promotion | Teaming up with local businesses for mutual promotions can build stro… |
Intermediate
|
Medium
|
| Partner with local events or landmarks for co-branded billboards | Creating co-branded billboards in partnership with local events or la… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdQuick | AdQuick is your go-to platform for out-of-home advertising. Its user-… |
Quote Based
|
Easy
|
| Adomni | Adomni is a cutting-edge marketing platform that empowers marketers w… |
Paid Only
|
Moderate
|
| AllOver Media | AllOver Media specializes in innovative advertising solutions that ca… |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Billups | Billups is a leading marketing tool designed to enhance brand awarene… |
Paid Only
|
Moderate
|
| BoomTown | BoomTown is a comprehensive marketing tool designed to enhance custom… |
Paid Only
|
Moderate
|
| Broadsign | Broadsign is a leading digital signage platform that empowers markete… |
Paid Only
|
Moderate
|
| Clear Channel Outdoor | Clear Channel Outdoor is a leading outdoor advertising company specia… |
Paid Only
|
Moderate
|
| Clear Channel RADAR | Clear Channel RADAR is an advanced marketing analytics tool designed … |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Visibility: Street furniture ads are highly visible as they are placed at eye level in public spaces, ensuring they catch the attention of passersby.
- Local Targeting: These ads are perfect for local businesses aiming to reach a specific geographic audience in their vicinity.
- High Frequency: Commuters and pedestrians who use the same routes daily are likely to see these ads multiple times, reinforcing the message.
- Wide Reach: These ads can reach a broad audience, including tourists, locals, and commuters, maximizing exposure.
- Engagement: Interactive elements, like QR codes, can be incorporated into street furniture ads to engage and direct customers online.
- Trust Building: Being associated with well-maintained public amenities can enhance the perceived trust and credibility of the brand.
- Aesthetic Appeal: Well-designed street furniture ads can enhance the look of public spaces, making them more inviting.
Cons
- Cost: Street furniture advertising can be expensive, especially in high-traffic areas where rates are higher.
- Maintenance: These ads require ongoing maintenance to remain clean and legible, which can add to the costs.
- Permits: Securing the necessary permits and permissions to place these ads can be a bureaucratic and time-consuming process.
- Vandalism: Ads in public spaces are susceptible to vandalism, which can damage the brand image if not promptly addressed.
- Weather Dependency: Exposure to the elements means that these ads can be quickly worn out by weather, reducing their longevity.
- Limited Message Space: The physical space available for messaging is often limited, which can constrain the amount of information conveyed.
- Static Nature: Unlike digital ads, these ads are static and cannot be easily updated or changed once installed.