Outdoor Advertising
Street Furniture
Street furniture advertising involves placing ads on public amenities like benches, bus shelters, and kiosks. It’s visible and hard to ignore. Great for local targeting but can be expensive and requires regular maintenance.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Partner with local transit authorities for exclusive placements | Maximize visibility by placing ads in buses, subways, and other local… |
Intermediate
|
Medium
|
| Run geo-targeted campaigns to focus on specific regions | Geo-targeted campaigns hone in on specific regions to make sure your … |
Intermediate
|
Medium
|
| Run regular ads for consistent brand exposure | Running regular ads is great for keeping your brand top-of-mind. Just… |
Intermediate
|
Medium
|
| Target ads to specific local events or seasons | Targeting ads to specific local events or seasons can boost brand vis… |
Intermediate
|
Medium
|
| Target ads to specific regions or demographics | By focusing ads on specific regions or demographics, businesses can r… |
Intermediate
|
Medium
|
| Target high-footfall areas for maximum visibility | Boost your brand's visibility by placing ads where lots of people nat… |
Intermediate
|
Medium
|
| Target high-traffic locations for maximum exposure | Maximize your brand's visibility by placing ads in bustling areas. Gr… |
Intermediate
|
Medium
|
| Target high-traffic routes and locations for maximum exposure | Putting your ads on high-traffic routes and locations maximizes visib… |
Intermediate
|
Medium
|
| Use QR codes in ads to drive online engagement | Adding QR codes to ads is a smart way to drive online engagement. It … |
Intermediate
|
Medium
|
| Use billboards to complement other outdoor advertising | Billboards can significantly enhance the impact of other outdoor ads,… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| AdQuick | AdQuick is your go-to platform for out-of-home advertising. Its user-… |
Quote Based
|
Easy
|
| Adomni | Adomni is a cutting-edge marketing platform that empowers marketers w… |
Paid Only
|
Moderate
|
| AllOver Media | AllOver Media specializes in innovative advertising solutions that ca… |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
| Billups | Billups is a leading marketing tool designed to enhance brand awarene… |
Paid Only
|
Moderate
|
| BoomTown | BoomTown is a comprehensive marketing tool designed to enhance custom… |
Paid Only
|
Moderate
|
| Broadsign | Broadsign is a leading digital signage platform that empowers markete… |
Paid Only
|
Moderate
|
| Clear Channel Outdoor | Clear Channel Outdoor is a leading outdoor advertising company specia… |
Paid Only
|
Moderate
|
| Clear Channel RADAR | Clear Channel RADAR is an advanced marketing analytics tool designed … |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Visibility: Street furniture ads are highly visible as they are placed at eye level in public spaces, ensuring they catch the attention of passersby.
- Local Targeting: These ads are perfect for local businesses aiming to reach a specific geographic audience in their vicinity.
- High Frequency: Commuters and pedestrians who use the same routes daily are likely to see these ads multiple times, reinforcing the message.
- Wide Reach: These ads can reach a broad audience, including tourists, locals, and commuters, maximizing exposure.
- Engagement: Interactive elements, like QR codes, can be incorporated into street furniture ads to engage and direct customers online.
- Trust Building: Being associated with well-maintained public amenities can enhance the perceived trust and credibility of the brand.
- Aesthetic Appeal: Well-designed street furniture ads can enhance the look of public spaces, making them more inviting.
Cons
- Cost: Street furniture advertising can be expensive, especially in high-traffic areas where rates are higher.
- Maintenance: These ads require ongoing maintenance to remain clean and legible, which can add to the costs.
- Permits: Securing the necessary permits and permissions to place these ads can be a bureaucratic and time-consuming process.
- Vandalism: Ads in public spaces are susceptible to vandalism, which can damage the brand image if not promptly addressed.
- Weather Dependency: Exposure to the elements means that these ads can be quickly worn out by weather, reducing their longevity.
- Limited Message Space: The physical space available for messaging is often limited, which can constrain the amount of information conveyed.
- Static Nature: Unlike digital ads, these ads are static and cannot be easily updated or changed once installed.