Social Media
TikTok
TikTok is the go-to platform for short, engaging video content. It’s perfect for reaching younger audiences and can make brands go viral quickly. However, it requires constant content creation and can be hit or miss.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Monitor social media for support requests and respond promptly | Keeping an eye on social media for support requests helps you assist … |
Intermediate
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Medium
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| Offer additional points for specific actions, such as referrals or social shares | Earn extra points for referring friends or sharing content. It's free… |
Intermediate
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Medium
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| Offer commission or rewards for successful referrals or content creation | Offering commissions or rewards for successful referrals or content c… |
Intermediate
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Medium
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| Offer early bird discounts or group rates to boost attendance | Use early bird discounts or group rates to entice people to sign up e… |
Intermediate
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Medium
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| Offer exclusive content or Q&A sessions during webinars | Hosting webinars with exclusive content or Q&A sessions is a fantasti… |
Intermediate
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Medium
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| Offer free products or exclusive experiences in exchange for promotion | Providing free products or exclusive experiences for promotion is a w… |
Intermediate
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Medium
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| Offer incentives for influencers to create content during the event | Get influencers hyped to cover your event by offering them incentives… |
Intermediate
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Medium
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| Offer multi-channel support (phone, email, social media, live chat) | Multi-channel support lets customers reach you on their preferred pla… |
Intermediate
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Medium
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| Offer rewards or discounts for user-generated content submissions | Encourage your audience to create and share their own content by offe… |
Intermediate
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Medium
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| Optimise ad formats and placements for each platform | Making sure your ads look great and show up in the right places can b… |
Intermediate
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Medium
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Related Tools
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| 99designs | 99designs is a leading platform connecting businesses with talented f… |
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| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
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| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
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| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
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| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
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from $129.99/mo
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| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
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from $54.00/mo
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| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
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| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
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Quick Facts
Parent Channel:
Pros
- High engagement rates make it easier to connect with audiences.
- Massive user base, especially among Gen Z and Millennials.
- Viral potential with the right content.
- Creative tools available for content creation.
- Influencer collaborations can boost visibility and trust.
- Ad formats that blend well with organic content.
- Real-time feedback and interactions with users.
Cons
- Content creation can be time-consuming and demanding.
- Algorithm changes can affect visibility unpredictably.
- High competition for user attention.
- Not ideal for all target demographics.
- Constant updates and trends may require quick adaptation.
- ROI measurement can be challenging.
- Ad fatigue due to repetitive formats.