Social Media
TikTok
TikTok is the go-to platform for short, engaging video content. It’s perfect for reaching younger audiences and can make brands go viral quickly. However, it requires constant content creation and can be hit or miss.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Create short, engaging, and trend-driven videos | Short, engaging, trend-driven videos are perfect for grabbing attenti… |
Intermediate
|
Medium
|
| Create visually appealing display ads that capture attention | Creating display ads that are visually appealing is a great way to gr… |
Intermediate
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Medium
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| Create visually appealing pins that align with popular trends | Make eye-catching pins that tap into what's trending right now. This … |
Intermediate
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Medium
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| Curate high-quality, relevant content for your audience | Creating high-quality, relevant content captures your audience's atte… |
Intermediate
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Medium
|
| Develop a brand manifesto or story that aligns with customer values | Crafting a brand story that resonates with your audience can deeply c… |
Intermediate
|
Medium
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| Develop a content calendar aligned with customer needs and seasonal trends | Creating a content calendar that matches customer needs and seasonal … |
Intermediate
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Medium
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| Develop a content calendar focused on high-impact viral campaigns | Creating a content calendar for high-impact viral campaigns helps you… |
Intermediate
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Medium
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| Develop a content calendar for consistent posting | Creating a content calendar helps you post consistently, which can bu… |
Intermediate
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Medium
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| Develop a dedicated section on the website for green initiatives | Showcase your company's commitment to sustainability by adding a spec… |
Intermediate
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Medium
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| Develop a marketing calendar for seasonal campaigns and promotions | Planning out a marketing calendar for seasonal campaigns and promotio… |
Intermediate
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Medium
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
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Moderate
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| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
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Easy
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
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Moderate
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| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
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Moderate
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| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
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Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
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Moderate
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| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
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Moderate
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
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Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
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Moderate
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| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
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from $99.00/mo
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Moderate
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Quick Facts
Parent Channel:
Pros
- High engagement rates make it easier to connect with audiences.
- Massive user base, especially among Gen Z and Millennials.
- Viral potential with the right content.
- Creative tools available for content creation.
- Influencer collaborations can boost visibility and trust.
- Ad formats that blend well with organic content.
- Real-time feedback and interactions with users.
Cons
- Content creation can be time-consuming and demanding.
- Algorithm changes can affect visibility unpredictably.
- High competition for user attention.
- Not ideal for all target demographics.
- Constant updates and trends may require quick adaptation.
- ROI measurement can be challenging.
- Ad fatigue due to repetitive formats.