Social Media
TikTok
TikTok is the go-to platform for short, engaging video content. It’s perfect for reaching younger audiences and can make brands go viral quickly. However, it requires constant content creation and can be hit or miss.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Create engaging, high-quality video content that aligns with audience interests | Engaging video content captivates the audience and effectively commun… |
Intermediate
|
Medium
|
| Create engaging, valuable content tailored to your audience | Crafting content that resonates deeply with your audience pulls them … |
Intermediate
|
Medium
|
| Create exclusive co-branded content to promote the partnership | Create unique content with a partner brand to showcase a combined mes… |
Intermediate
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Medium
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| Create exclusive content or experiences for higher-tier members | Craft special content or host unique experiences for your premium mem… |
Intermediate
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Medium
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| Create high-quality, long-form content that addresses user intent | Creating long-form content tailored to user intent is a great way to … |
Intermediate
|
Medium
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| Create high-quality, valuable content to attract backlinks | Attracting backlinks is about creating valuable content that others w… |
Intermediate
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Medium
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| Create infographics from data-heavy articles or reports | Transform dense information into visually engaging infographics, maki… |
Intermediate
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Medium
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| Create joint content (blogs, webinars, social media) to increase reach | Collaborating on blogs, webinars, and social media content can help y… |
Intermediate
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Medium
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| Create pillar content and topic clusters to increase site authority | Creating pillar content and topic clusters helps your website rank hi… |
Intermediate
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Medium
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| Create shareable, high-quality visual content | Create visually stunning images or videos that people want to share. … |
Intermediate
|
Medium
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Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| 99designs | 99designs is a leading platform connecting businesses with talented f… |
Paid Only
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Moderate
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| AdEspresso | AdEspresso is a user-friendly tool for creating, managing, and optimi… |
Freemium
from $49.99/mo
|
Easy
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
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Moderate
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| AdParlor | AdParlor is a sophisticated marketing tool designed to optimize digit… |
Paid Only
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Moderate
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| AdRoll | AdRoll is a comprehensive platform for running display, social, and e… |
Paid Only
from $99.99/mo
|
Moderate
|
| AdStage | AdStage is a versatile ad management platform that excels at lead gen… |
Paid Only
from $129.99/mo
|
Moderate
|
| Adobe Analytics | Adobe Analytics is a robust digital analytics platform that empowers … |
Paid Only
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Moderate
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Adobe Experience Cloud | Adobe Experience Cloud empowers marketing professionals with a compre… |
Paid Only
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Moderate
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| Adobe Express | Adobe Express is a versatile marketing tool designed to empower marke… |
Paid Only
from $99.00/mo
|
Moderate
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Quick Facts
Parent Channel:
Pros
- High engagement rates make it easier to connect with audiences.
- Massive user base, especially among Gen Z and Millennials.
- Viral potential with the right content.
- Creative tools available for content creation.
- Influencer collaborations can boost visibility and trust.
- Ad formats that blend well with organic content.
- Real-time feedback and interactions with users.
Cons
- Content creation can be time-consuming and demanding.
- Algorithm changes can affect visibility unpredictably.
- High competition for user attention.
- Not ideal for all target demographics.
- Constant updates and trends may require quick adaptation.
- ROI measurement can be challenging.
- Ad fatigue due to repetitive formats.