Events
Trade Shows
Trade shows are bustling events where companies showcase their products and services to a targeted audience. They offer great networking opportunities but can be costly and time-consuming to set up. Perfect for making direct connections.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Leverage trade shows for networking and relationship-building | Attending trade shows is a great way to meet industry leaders, potent… |
Intermediate
|
Medium
|
| Leverage virtual or augmented reality to enhance brand activations | Using virtual or augmented reality to create immersive brand experien… |
Intermediate
|
Medium
|
| Measure ABM success through account-level metrics and ROI analysis | Track how well your account-based marketing is working by analyzing a… |
Intermediate
|
Medium
|
| Measure activation success through attendance, engagement, and social media impact | Measuring activation success by looking at attendance, engagement, an… |
Intermediate
|
Medium
|
| Measure effectiveness through post-show surveys and feedback | Get insights from your audience after an event by using post-show sur… |
Intermediate
|
Medium
|
| Measure event success through registration, attendance, and engagement metrics | Tracking event success via registration, attendance, and engagement m… |
Intermediate
|
Medium
|
| Measure impact through post-conference surveys and feedback | Gather valuable feedback and measure the success of your conference b… |
Intermediate
|
Medium
|
| Monitor competitor content and adjust strategy accordingly | Keeping tabs on what your competitors are doing helps you understand … |
Intermediate
|
Medium
|
| Monitor conference performance through lead generation and sales data | Tracking how well your conference does by looking at the leads you ge… |
Intermediate
|
Medium
|
| Monitor event performance through sales and engagement data | Track sales and engagement data to see how well your event is doing. … |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
Paid Only
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Moderate
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| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
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Moderate
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| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
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Moderate
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| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
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| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
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Moderate
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| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
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| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
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Moderate
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| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
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Moderate
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| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
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Moderate
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| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
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Moderate
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Quick Facts
Parent Channel:
Pros
- Networking opportunities. Trade shows offer the chance to meet industry peers, potential clients, and partners, which can lead to fruitful business relationships.
- Direct customer feedback. Interacting face-to-face with customers allows companies to get immediate and direct feedback on their products or services.
- Brand visibility. Being present at a trade show increases brand awareness and visibility within your industry.
- Lead generation. Trade shows are an excellent way to generate high-quality leads as attendees are often decision-makers in their companies.
- Showcase new products. They provide a platform to introduce and demonstrate new products or services to a targeted audience.
- Market research. Companies can gather valuable insights on market trends, customer preferences, and competitor activities.
- Sales opportunities. Direct interactions provide the opportunity to close deals and boost sales on the spot.
Cons
- High costs. Participating in trade shows can be expensive due to booth fees, travel, accommodations, and marketing materials.
- Time-consuming. Preparing for a trade show can take a significant amount of time, from planning and logistics to staff training.
- Limited audience. The reach is limited to those attending the event, which may not always be a large audience.
- Intense competition. With many exhibitors vying for attention, standing out can be challenging.
- Resource-intensive. Requires considerable human and financial resources, which might be a strain for smaller companies.
- Uncertain ROI. The return on investment can be unpredictable, with no guaranteed outcomes despite the effort and resources expended.
- Physical exhaustion. Attending long trade show days can be physically exhausting for staff manning the booths and interacting with numerous visitors.