Events
Trade Shows
Trade shows are bustling events where companies showcase their products and services to a targeted audience. They offer great networking opportunities but can be costly and time-consuming to set up. Perfect for making direct connections.
Related Tactics
| Name | Description | Difficulty | Cost |
|---|---|---|---|
| Develop co-branded campaigns or promotions | Team up with another brand to create joint promotions and campaigns. … |
Intermediate
|
Medium
|
| Develop community outreach programmes aligned with brand values | Get involved in the community through programs that reflect your bran… |
Intermediate
|
Medium
|
| Develop cross-promotional campaigns for existing and new products | Cross-promotional campaigns spotlight both new and existing products … |
Intermediate
|
Medium
|
| Develop focus groups to gain deeper qualitative insights | Focus groups gather feedback directly from your target market, giving… |
Intermediate
|
Medium
|
| Develop hands-on activities or breakout sessions for interactive learning | Want to make learning fun and effective? Engage your audience with ha… |
Intermediate
|
Medium
|
| Develop immersive, experiential marketing campaigns to engage customers | Create unique, interactive experiences that captivate and engage your… |
Intermediate
|
Medium
|
| Develop joint marketing campaigns to leverage both brands' audiences | Joint marketing campaigns allow two brands to tap into each other's a… |
Intermediate
|
Medium
|
| Develop partnerships with local distributors or agents | Partnering with local distributors or agents can boost your brand's r… |
Intermediate
|
Medium
|
| Develop pilot programmes to test new products or services in different markets | Testing new products or services in different markets via pilot progr… |
Intermediate
|
Medium
|
| Develop tiered pricing models that align with customer value perceptions | Use tiered pricing to appeal to different customer segments and maxim… |
Intermediate
|
Medium
|
Related Tools
| Name | Description | Pricing | Ease of Use |
|---|---|---|---|
| Acuity Scheduling | Acuity Scheduling is an intuitive online appointment scheduling softw… |
Paid Only
|
Moderate
|
| AdMall | AdMall is an advanced marketing tool designed to empower professional… |
Paid Only
|
Moderate
|
| Adobe Connect | Adobe Connect is a powerful tool for hosting virtual meetings, webina… |
Enterprise
from $149.99/mo
|
Moderate
|
| Adobe Creative Cloud | Adobe Creative Cloud is a comprehensive suite of design, video, web, … |
Paid Only
from $54.00/mo
|
Moderate
|
| Aha! | Aha! is a leading marketing tool designed to streamline strategic mar… |
Paid Only
|
Moderate
|
| Airmeet | Airmeet is a versatile platform designed to host immersive virtual ev… |
Paid Only
|
Moderate
|
| Aisle Planner | Aisle Planner is a comprehensive marketing tool designed to streamlin… |
Paid Only
|
Moderate
|
| Allbound | Allbound is a cutting-edge channel sales and marketing platform desig… |
Paid Only
|
Moderate
|
| Alteryx | Alteryx is a leading data analytics platform that empowers marketing … |
Paid Only
|
Moderate
|
| Ampersand | Ampersand is a sophisticated marketing tool designed to enhance brand… |
Paid Only
|
Moderate
|
Quick Facts
Parent Channel:
Pros
- Networking opportunities. Trade shows offer the chance to meet industry peers, potential clients, and partners, which can lead to fruitful business relationships.
- Direct customer feedback. Interacting face-to-face with customers allows companies to get immediate and direct feedback on their products or services.
- Brand visibility. Being present at a trade show increases brand awareness and visibility within your industry.
- Lead generation. Trade shows are an excellent way to generate high-quality leads as attendees are often decision-makers in their companies.
- Showcase new products. They provide a platform to introduce and demonstrate new products or services to a targeted audience.
- Market research. Companies can gather valuable insights on market trends, customer preferences, and competitor activities.
- Sales opportunities. Direct interactions provide the opportunity to close deals and boost sales on the spot.
Cons
- High costs. Participating in trade shows can be expensive due to booth fees, travel, accommodations, and marketing materials.
- Time-consuming. Preparing for a trade show can take a significant amount of time, from planning and logistics to staff training.
- Limited audience. The reach is limited to those attending the event, which may not always be a large audience.
- Intense competition. With many exhibitors vying for attention, standing out can be challenging.
- Resource-intensive. Requires considerable human and financial resources, which might be a strain for smaller companies.
- Uncertain ROI. The return on investment can be unpredictable, with no guaranteed outcomes despite the effort and resources expended.
- Physical exhaustion. Attending long trade show days can be physically exhausting for staff manning the booths and interacting with numerous visitors.