Marketing Sub-strategies

The Why - this is the specific why we are doing marketing, it aligns with brand growth and brand positioning.

Name	Description
Influencer Event Strategy	Hosting events where influencers experience and promote your brand in real-time. This strategy boosts engagement …	View
Micro-Influencer Strategy	Partnering with micro-influencers, who have smaller but highly engaged audiences, to promote your brand. It …	View
Partnership Rewards Strategy	Offering rewards through partnerships with other brands, enhancing value for customers. This strategy expands reward …	View
Points-Based Loyalty Strategy	Rewarding customers with points for purchases and engagement, which can be redeemed for discounts or …	View
Tiered Loyalty Strategy	Rewarding customers based on different levels of loyalty, with higher tiers offering better perks. This …	View
Diversification Strategy	Expanding your business by introducing new products or entering new markets. It can boost growth …	View
Market Development Strategy	Expanding into new markets with existing products to reach new customers. It can boost growth …	View
Market Penetration Strategy	Increasing market share for existing products through tactics like competitive pricing, promotions, and improving distribution. …	View
Niche Marketing Strategy	Focusing on a specific audience, this strategy helps businesses connect deeply with customers by tailoring …	View
Channel-Specific Strategy	Focusing marketing efforts on one specific channel to maximize its potential. This strategy allows for …	View
Cross-Channel Campaign Strategy	Coordinating marketing efforts across multiple channels to create a unified and consistent customer experience. This …	View
Omnichannel Strategy	Creating a seamless customer experience across all channels—online and offline. This strategy enhances customer satisfaction …	View
Co-Branding Strategy	Collaborating with another brand to create a joint product or campaign that leverages both brands' …	View
Joint Ventures Strategy	Partnering with another company to create a new business entity or project, sharing resources, risks, …	View
Strategic Alliances Strategy	Partnering with other businesses to leverage each other's strengths and resources for mutual benefit. It …	View
Competitive Pricing Strategy	Setting prices based on what competitors charge to attract customers and remain competitive. This strategy …	View

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