Marketing Sub-strategies
The Why - this is the specific why we are doing marketing, it aligns with brand growth and brand positioning.
| Name | Description | |
|---|---|---|
| Discount and Promotional Pricing Strategy | Offering temporary price reductions to boost sales and attract customers. This strategy can drive quick … | View |
| Value-Based Pricing Strategy | Setting prices based on the perceived value to the customer rather than the cost or … | View |
| Product Differentiation Strategy | Making your product stand out from competitors by highlighting unique features, benefits, or quality. It … | View |
| Product Launch Strategy | Introducing a new product to the market with a strategic plan to create buzz and … | View |
| Product Line Extension Strategy | Expanding your product range by adding new variations or features to existing products. It can … | View |
| Account-Based Marketing (ABM) Strategy | Targeting high-value accounts with personalized marketing campaigns to drive engagement and conversions. It can lead … | View |
| Sales Funnel Optimization Strategy | Improving each stage of your sales funnel to boost conversion rates and drive more sales. … | View |
| Upselling and Cross-Selling Strategy | Encouraging customers to buy more or upgrade their purchase with related or higher-end products. It … | View |
| Corporate Social Responsibility (CSR) Strategy | Integrating social and environmental concerns into business operations and interactions. This strategy can enhance reputation … | View |
| Green Marketing Strategy | Promoting eco-friendly products and sustainable practices to attract environmentally conscious consumers. This strategy can boost … | View |
| Sustainable Packaging Strategy | Switching to eco-friendly packaging materials to reduce environmental impact. This strategy can improve brand image … | View |
| Executive Branding Strategy | Building a strong, personal brand for company leaders to enhance credibility and influence. This strategy … | View |
| Industry Insights Strategy | Gathering and analyzing industry data to inform business decisions and stay ahead of trends. This … | View |
| Research and Whitepaper Strategy | Creating detailed, authoritative documents to showcase expertise and provide valuable insights. This strategy can build … | View |
| Content Virality Strategy | Creating shareable and engaging content designed to go viral, spreading rapidly across social media and … | View |
| Memes and Trends Strategy | Leveraging popular memes and trends to create engaging, shareable content. This strategy can boost brand … | View |